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Use these tools to help you market your business more efficiently using content marketing, SEO and Social media marketing Via Pantelis Chiotellis, Diana Ries Sheldon, malek 
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Scoop.it!
This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?
In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess: • Awareness (e.g., search engine rank for target keywords, social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions). In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?” Read more at the article link... Via Lauren Moss, William Deckers
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Scoop.it!
In this brave new world of content marketing overload, the brands who will succeed in 2016 are the ones who tell the most interesting stories using the most innovative formats. These 5 types of content can help you connect with your audience in new ways that keep them engaged.
What other content types would you add to the list to try in 2016? Tell me in the comments before you go. For even more content marketing tips, check out our Brand Storytelling & Technology interactive experience.... Via Jeff Domansky, Andrea Rossi, Os Ishmael, malek
Jeff Domansky's curator insight,
December 4, 2015 1:11 AM
Find out which up-and-coming content types you should be testing in 2016 for your content program. 
2DiFore Marketing Solutions's curator insight,
December 23, 2015 7:50 AM
It's almost here, it's almost here.......2016! As you wind down for the Christmas holiday break take a moment to read through this quick article on how to make your brand stand out in 2016. We wish a wonderful Christmas and a very prosperous New Year! The Team at 2DiFore Marketing Solutions!
Scoop.it!
Content Is The New Currency For Smarter Search And Smarter Marketing - 06/27/2013 Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
July 1, 2013 2:34 PM
Interesting to think of content as a currency. Content does act like a currency in a lot of ways including:
* Costs lower over time (as engine gets more efficient and archive is built). * Returns multiply exponentially once authority is established. * Investment is required to have a chance to create authority. * Similar posts "upsale" lists. * Related posts "cross-sale lists. * Most commented on list.
By treating content as the "products" and "currency" it is your website and Internet marketing team is more likely to have content do the most magical thing - clone itself via social likes and shares. |
