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This is content that aligns with your audience’s interests while simultaneously generating demand for your product or service.
Via Peg Corwin, massimo facchinetti
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Rescooped by THE OFFICIAL ANDREASCY from Content Creation, Curation, Management |
Scoop.it!
Via Peg Corwin, massimo facchinetti
Avoid creating content that does not convert or does not connect with your audience's needs, pains and interest. Focus on "Core content" which is the intersection of what your audience cares about and the value your business provides. See 5 customer research questions.