Why every Business must become a Content Publisher | Daily Magazine | Scoop.it

There’s conflicting research into whether social media is replacing traditional news outlets, but one thing’s for sure, people are less concerned about where their news is coming from as they are about finding it on the platforms they already use. Even Buzzfeed is embracing this shift, hosting its most popular content on Facebook, rather than asking Facebook users to leave the platform and go to the native website.