Looking to plan an earned media strategy? Here are 7 essential questions that you need to answer.

Earned media strategies are the bread and butter of effective content promotion, and creating and promoting a successful piece of content comes with a lot of work.

If you fail to construct a solid strategy, your content may miss the mark—and more importantly, it may miss your audience all together. But how can you be sure you’ve built a foolproof strategy? Before working on your next campaign, ask yourself these seven questions....

Via Jeff Domansky