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Content discovery platform BuzzSumo continues to add features, this time adding a Facebook content analysis tool which examines trending content, by topic, amongst Facebook’s user-base. And given Facebook’s now the biggest source of referral traffic for many websites, this is info that all brands looking to maximize their Facebook engagement need to know. Here’s how it works. 
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Is Facebook taking up all your time? This article shows eight ways to manage your Facebook marketing more effectively.
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Business Pages with physical addresses can display a verified check mark. Feature is being rolled out today in the US, UK, Canada, Australia and New Zealand, with other markets to follow.
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From
moz
Hashtags, which make it easier to find, share and curate content on social platforms, can be an invaluable tool in your marketing arsenal. Via Kamal Bennani
ManufacturingStories's curator insight,
February 14, 2015 10:33 AM
Outstanding article on #Hashtags and super website for content marketing info and resources 
RebeccaMoore's curator insight,
February 17, 2015 8:05 PM
Keep this for future reference for project and networking in the future. 
Ingrid B's curator insight,
February 23, 2015 1:26 PM
¿Cómo funcionan los Hashtags enTwitter, Instagram, Google +, Pinterest, Facebook, Tumblr y Flickr? Guía en inglés que explica cómo los Hashtags sirven para buscar, compartir y curar contenido en las redes sociales.
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Is your Facebook engagement dropping?Need some inspiration to pump up your Facebook marketing? Via Jeff Domansky
Jeff Domansky's curator insight,
December 28, 2014 8:23 PM
Useful lessons from companies who are having success on Facebook despite recent changes to algorithms. 
Autopilot Your Business's curator insight,
December 29, 2014 7:51 AM
Great real world insights and case studies 
Christian Michael's curator insight,
January 10, 2015 9:48 AM
Facebook still have the highest form of traffic because it's the highest traffic source from all the social media on the internet.
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Are you wondering how often to post on your Facebook page? Do you know whether Facebook post frequency or content has a bigger impact on engagement? Here at Social Media Examiner, we did some testing, and dug ...
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If you find yourself stumped at the prospect of using social media marketing to promote your business, this simple infographic guide can help. Follow these easy suggestions to create a consistent social media presence on multiple channels.
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Facebook admins learn tips to help them manage their Page, and learn which posts generate the most clicks and engagement. Via Bonnie Manis
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Here’s news you wouldn’t have guessed: Facebook is changing again. Don’t worry: this is not a major overhaul like we experienced with Twitter’s recent change. The new Facebook page layout design changes we expect to experience in just over a week (all pages will sport the new design as of June 11) is more about [...]
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Find out if your brand is at risk to lose all of its organic reach in the coming months. And my opinion on what you can do to fix it.
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Facebook says it's not using its new Nearby Friends feature to target ads yet, but after I asked why it's tracking "Location History" it admitted it will.. Via Jessica Kelly
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Facebook is trying to get you to share even more information, this time by beaming your location to your friends all the time.
Via Ilkka Olander
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Facebook reach is on the decline for just about everyone. Here are some new strategies we've been trying at Buffer to change that. Via massimo facchinetti
Elizabeth Thomas's curator insight,
July 7, 2014 1:38 PM
Is Facebook still the best advertising value available to small and medium-sized businesses? You betcha! We just have to work harder and implement better strategies to maximize organic reach.
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Where Did Top Stories and Most Recent News Feed Settings Go On The New Facebook Layout? Where did Top Stories & Most Recent Go? Prior to the most recent layout change, March 2014, the drop-down to find “Top Stories” and “Most Via Kimberly Castleberry
Kimberly Castleberry's curator insight,
April 13, 2014 11:47 PM
Sometimes, keeping track of where Facebook moves things is like doing the hokey pokey combined with a game of twister! If you're missing the "Most Recent" drop-down on the new layout, here's where to find it.
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Facebook is shaking things up yet again – this time on the advertising front with its new structure to advertising campaigns. They’re making it easier to organize, optimize and measure your ads. Easier is good, but anytime you’re going to spend money advertising your business, you want to have a clear picture of how your ads work. Nowhere is this more true than it is online. So let’s take a look at how Facebook ads work. Via Brian Yanish - MarketingHits.com
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Today, Google announced that Brands who are actively using their Google+ Pages will soon be able to use their status updates to generate display ads which will be displayed across the Google network. Similar to Facebook's Sponsored Stories, viewers will see the ad in a way that's close to how it appeared on the original Google+ timeline. But that's where the similarity ends.
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BusinessNewsDaily
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Social media news and new developments making social media marketing easier. (Facebook, Facebook video ad, Instagram, Tumblr audio post, Lowdown, Theneeds).
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These five SEO tips to optimize a Facebook business page can help entrepreneurs maximize online marketing results. Via Bill Gassett
Bill Gassett's curator insight,
February 15, 2014 6:07 PM
Are you a regular user of your Facebook business page? If so you might as well optimize it as best you can for SEO. See the article on how you can maximize your reach online with your Facebook business page.
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Swiss Army knives don't cut it on mobile. Packing in too many features creates apps that seem bloated and slow. Perhaps more than any company, Facebook has.. Via Jessica Kelly
Jessica Kelly's curator insight,
January 29, 2014 8:35 PM
Will this work? And if not, will FB be able to put itself back together again? (Hashtag "humpty-dumpty"? A completely new take on "divide and conquer"? OK, I'll stop now.)
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Discover 18 tips and tactics to help you gain more visibility for your posts in the Facebook News Feed and boost your Facebook reach. Via Jessica Kelly
Jessica Kelly's curator insight,
January 29, 2014 2:05 PM
These won't all be new to you -- at least I don't think they will -- but you'll likely find several useful tips, such as tagging commenters.
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Many marketers and Facebook page admins are reporting that they're seeing an extreme drop in organic reach — and claim it has been going on for months.
Adam Smith's curator insight,
January 5, 2014 4:11 PM
This is when you have to start blending traditional advertising and digital marketing so the impact of the decrease in organic reach of facebook isn't so detrimental
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The guy who runs Facebook's most valuable real estate explains why the company just changed its rules. Via Bonnie Manis
Bonnie Manis's curator insight,
December 8, 2013 12:11 PM
Facebook recently announcedthat it plans to change how its News Feed prioritizes news and updates. Basically, “high quality” news stories and new comments on old status updates will get a boost, whereas meme-centric posts (i.e., a Grumpy Cat Imgur-made image) will not.
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12 Last-Minute Super Festive Facebook Holiday Contest Ideas Via Martin (Marty) Smith
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Award-winning advertising junkie. Subtly charming zombie aficionado. Movie buff. Coffee scholar. Web Trailblazer #socialmedia #socialmarketing
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