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Scoop.it!
When you master copywriting fundamentals you can take those skills anywhere. Take the Problem-Agitate-Solve formula for example ... Via Martin (Marty) Smith 
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Curated by robosheauk
Award-winning advertising junkie. Subtly charming zombie aficionado. Movie buff. Coffee scholar. Web Trailblazer #socialmedia #socialmarketing
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Great post with "inside baseball" secrets from a trusted source.