Key content marketing principles to guide your strategy.

Oh How I need to master these 7 principles. Maybe you do to. Check them them out and leverage their effectiveness.

Algunos consejos para hacer buen uso de los Hashtags. Bueno es conocerlos

Petit rappel sur ce qu'est le hashtag, sa fonction, et la façon dont il faut l'utiliser.

Je suis d'accord avec Gary. Twitter doit améliorer la gestion du flux. Faut il pour autant algorithmer le flux pour faire comme Facebook qui décide qui doit voir quoi ? 

More suggestions on when to post for best results on the major social media channels.

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These guides are always helpful but please don't forget to look at your own analytics and see when your customers are engaging with you most.

Useful lessons from companies who are having success on Facebook despite recent changes to algorithms.

Great real world insights and case studies

Facebook still have the highest form of traffic because it's the highest traffic source from all the social media on the internet.

This is a very useful collection of best practices and tips for infographics.

Great Infographics and content marketing tips for marketers, PR pros and small business.

10 conseils pour réussir ses infographies. Toujours rester user-friendly.

Good look at content marketing, what constitutes results and how businesses are using or abusing it.

40% of marketing content goes unused by sales because they don't know where to find it or feel overwhelmed by the deluge.

There's a great bullet list herein that clearly compares social- versus search-focused content strategy.

It's all about integration of content, SEO and social media

It's time to make moving pictures!

Great post with "inside baseball" secrets from a trusted source. 

Content marketing should always start with the story. And the results can be sales.

The infographic accompanying this post is an excellent resource for those planning to write and publish an eBook.

interesting tips & tricks

More apps to facilitate the visibility of companies and  help them to reach a max of customers

8 applications pour vous accompagner dans votre stratégie social media

This article was about eight apps that helps with social media marketing. Social Media marketing is a growing effective medium that brands are using to stay engaged and connected with their target audience. Since digital marketing plays a huge role of reaching out to potential and old customers across the world, these are useful tips to help a social media employee. As the networking world continues to grow there are many useful and un-useful apps and businesses are wondering which one is the most effective and this article cuts through the clutter of all of them to find the apps that contributed to financial success with businesses.

Hoot suite is an app that acts as a virtual personal assistant that manages latest updates from the company. With this app you can set up a date and time to send out a tweet, this is beneficial because it helps businesses reach the right customers at the right time. This helps when marketing a campaign and new advertisements. LocalVox is an app similar to hoot suite to manage promotions and brand building tasks.it also helps to view business ratings and reviews. Tweet bot is also similar to these apps by helping managing heavy traffic and send out messages without having to type manually. 

Heyo and Chirpify are apps helpful to business to sell their products easily with no hassle. Heyo enables potential customers to make a purchase directly on Facebook reducing the risk of missed opportunities. Chirpify helps customers buy products with just using the hash tag #buy. This is beneficial because the new customer has just started a public conversation which will lead to more publicity and more buys.

Another useful app is called mentions; this app helps monitor and analyze the impact of an online business. It helps keeps track of website performance, reply to post via email or mobile and communicate with customers on the go. Last but not least is an app called Evernote, which allows you to organize your notes, thoughts, ideas, share files, and photos within instant reach. This is beneficial because it helps you remember important things that you do not want to forget.

Being a future PR and social media savvy user this article interested me a lot because it will help me stand out from the next candidate if I know the most effective tools to use to promote a company or brand. From previous PR crisis, I know that Hootsuite is an app I need to be very cautious of using because many social media users accidentally posted inappropriate things from the app on accident. From other company’s mistakes, I know not to even associate my personal social media pages with this app to avoid any mishaps. As social media marketing is growing as a PR professional I need to grow with it and be on top of all of the useful tools I can use. I tied this article back to chapter 8 because to have a good relationship with a consumer you have to use appealing and useful tactics. These eight apps are useful marketing tools that can help grow a brand and reach their target audience.

Useful content marketing advice from Joe Pulizzi.

Great blogging lessons from Marriott, Virgin Atlantic and Instagram.

Dana D'orsi offers practical tips on how to use Facebook's new insights feature to determine exactly when is the best time to post on your Facebook page.

Why Klout Matters
Interesting development. Klout is the great undervalued asset of the social marketing revolution. Problem with Klout is no one trusts it. When I tried to explain why trust is MOOT to my previous employers they didn't get it. 

Trust is moot because in the absence of anything else some metrics always beat no metrics. My previous employer was arguing the "Where's the ROI" argument when the content marketing we created raised their Klout score 292%.

As an Internet marketer debate over whether 2 + 2 = 4 is moot because so what (lol). If something tells me WHY 2 + 2 = 4 or how I can get the social shares and viral lift I need from it then we can make money.

The other point I made is when something goes up 292% ASSUME there was ROI benefit. THAT is the correct debate to have - the attribution debate. I could argue 50% of new business was influenced by our content marketing and they would argue something less.

But at least we would be having the right argument in the right way (lol). M  

What's ahead for content marketing?

Thanks for this, most interested in the predictions about real people feature inncreasigly in content, it reads somewhat ironically doesn'tit with all the social interactions everyone is engaged upon?

I am pondering whether its more about authenticity that underpins the real people and events and havig something that actually connects emotionally as well as logically as more than a conversion click? 

In the UK there has been a real swing in mainstream xmas advertising led by an upmarket Department store chain called John Lewis, the others have tried to copy but they have not done it as well. The Ad hardly mentions the brand or the product and the feature is a costly animation. Interesting to see such emotive content and everyone is talking about it around the Xmas campaigns. Guess its a bit resonant with the Apple Think Different Ads. So how Companies trnslate that into streams of online content that fit the overall Brand Strategy is going to be interesting...

Theres a post about Facebook's Compassion and Content Strategy Teams and how they are researching and refining dealing with annoying content, may seem off-track but in terms of the future of Content Marketing understanding how not to endup with users tuning out may well be key? http://www.huffingtonpost.com/2013/12/16/facebook-compassion_n_4441716.html strikes me that in business content we will face similar and significant challenges in the battle against the white noise even more so now Facebook say theya re carefully rolling out auto play video ads the bane of most users and the price they pay for a free platform...

Food for thought thanks again!