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Companies that use marketing automation have 53% higher conversion rates than companies that do not, according to the Aberdeen Group.
Though some marketers insist content marketing automation takes away the relationship between the brand and customer, automation can actually enhance that relationship.
Content marketing automation can be as simple as scheduled social media posts and as complicated as list segmentation and lead scoring. Depending on a brand's marketing and sales strategy, content marketing automation can dramatically improve conversion rates.
However, marketers really need to take automation seriously if they want to prove the success of a campaign....
Via Jeff Domansky, massimo facchinetti
Have you considered automating your content marketing? Content marketing automation takes traditional content marketing tasks and automates them to save you time and money. Thoughtful read.