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Digital ad budgets cannibalise TV revenues

Digital ad budgets cannibalise TV revenues | The Social Media Times | Scoop.it
More than two-thirds (68%) of marketers and agency executives expect to see their digital video ad budgets increase in the next 12 months.

Via Mattia Nicoletti
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Rescooped by robosheauk from The future of Entertainment
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Seven social video predictions for 2014 - Brand Republic News

Seven social video predictions for 2014 - Brand Republic News | The Social Media Times | Scoop.it
Last year was a watershed year for social video advertising. But what can we expect in 2014? - Brand Republic (Seven social video predictions for 2014. Will social video amplify TV spend and demand TV budgets?

Via Mattia Nicoletti
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Curated by robosheauk
Award-winning advertising junkie. Subtly charming zombie aficionado. Movie buff. Coffee scholar. Web Trailblazer #socialmedia #socialmarketing