Learn why these campaigns worked and where their success was noticeable.

Great article about recent marketing campaigns that worked--and why they worked. From puppies to word crimes, it all adds up to show companies the ways marketing can be successful.

how to write a best tweet....

Great Brian Yanish share (as always).

Info graphics are a great way to assemble and distribute information, especially data in one document. Teachers can request their students to compile data and create a visual to share quantifiable information.

So, you've listed your products on The Craft Shoppe. Now what? How do you attract buyers?

Social media has really taken the marketing world by storm, as an effective means of attracting followers and customers. Here's a brief look at how you can use Pinterest to get the word out about your creations.

Just a little creativity and marketing inspiration with your coffee.

Agree 100% with this great share from my friend Janet Kennedy. Pinterest builds community FAST and it is a natural content curator because its so VISUAL.

Paul Roetzer looks at marketing automation, how it gives us the ability to maximize the ROI of marketing campaigns and personalize the customer experience. Stay tuned he says. This is only the beginning.

Thoughtful reading about the disruption coming soon in marketing. 9/10

Thank god humans will keep behaving stupid, eventually!
Thus, only other stupid humans (AKA Marketers) will be able to predict and turn that into actions and strategies!

...I don't see marketers' future as sad and boring as accountants'!
:-P

Interesting to consider we've only scratched the surface of digital marketing...

Beaucoup de ressources gratuites pour Twitter !

Awesome list, comprehensive and organized in groups.

This post is all about big budget hits. And I'm not talking about blockbuster box office sales. Its the cost of marketing movies internationally that's rising and cramping Hollywood's style.

http://www.sociallystacked.com/2014/06/an-easy-way-to-see-what-is-and-isnt-working-for-your-facebook-page/#sthash.LWnfKs4l.dpbs

Great post with "inside baseball" secrets from a trusted source. 

Great share from my G+ friend Mike Alton. Many cast aspersions on Klout as an idea. I don't. Klout is what helps us SEE into the social radar. Like any "modeled" number your Klout score will go up and down, but THAT is valuable information.

To deny Klout is to deny the importance of social media and such denial is becoming increasingly crazy.

Why Klout Matters
Interesting development. Klout is the great undervalued asset of the social marketing revolution. Problem with Klout is no one trusts it. When I tried to explain why trust is MOOT to my previous employers they didn't get it. 

Trust is moot because in the absence of anything else some metrics always beat no metrics. My previous employer was arguing the "Where's the ROI" argument when the content marketing we created raised their Klout score 292%.

As an Internet marketer debate over whether 2 + 2 = 4 is moot because so what (lol). If something tells me WHY 2 + 2 = 4 or how I can get the social shares and viral lift I need from it then we can make money.

The other point I made is when something goes up 292% ASSUME there was ROI benefit. THAT is the correct debate to have - the attribution debate. I could argue 50% of new business was influenced by our content marketing and they would argue something less.

But at least we would be having the right argument in the right way (lol). M  

Thought there would be a tricky angle to this post from Jeff...and there is. Marty

This surprised me by making me laugh as well as getting some good points across. If that headline made your eyes widen too then read it and see what you think!

This article instantly grabbed my attention when I read the title. It was very blunt and seemed to give social media a negative connotation, but after actually reading it, I began to realize that it was more of a backwards way of promoting social media. The author initially talks about how a big reason as to why many businesses still exist out there who do not take much to promoting their brand online are generally an older generation of people who prefer traditional forms of media rather than websites that confuse more than benefit them. Writer Jeff Bullas also takes a stab at the idea that social media can be easily measurable. It is instantaneous just like the initial content is to post it on there. Feedback from customers can come by so quickly and at no cost at all over these sites. So much information can be gathered through social media as consumers get a chance to voice their opinions on what they are looking for in a brand. There are other good points that he does bring up such as being afraid of having negative comments posted on their main business website. However, on the contrary, there are ways to deal with this type of feedback. For one thing, companies can gain a better understanding of what customers are looking for and may be able to improve on something if there are any complaints. If anything particularly vulgar happens to arise, there are plenty of filters that businesses can use in order to prevent any unprofessional content from being posted on their wall. Lastly, Bullas also mentions how many people feel like social media is just a passing trend. He may be right about that but being a marketing major myself, one of the most important things to keep in mind is to try to stay ahead of the times. Trying to think of what is new and up and coming will be extremely beneficial since everything is constantly changing and companies’ must be certain that they are still satisfying all of their customers’ needs. Right now the hot thing is social media and who knows what will happen in another twenty-odd years.

Cool tool shared on G+ by Tom George of Internet Billboards. 

How to get more Pinterest followers using Pinwoot.

Facebook recently announcedthat it plans to change how its News Feed prioritizes news and updates. Basically, “high quality” news stories and new comments on old status updates will get a boost, whereas meme-centric posts (i.e., a Grumpy Cat Imgur-made image) will not.

http://allthingsd.com/20131206/like-this-if-you-like-pandas-facebook-says-publishers-shouldnt-fret-about-news-feed-changes/

This looks like it would be useful and it's free. I'll have to check it out.

http://allfacebook.com/pageyourself-f-site_b126796