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Is popular the same as best?
If something is popular, can it also be good?
Hemingway would say no. “If you become popular it is always because of the worst aspects of your work,” he famously declared.
But we’re marketers, not novelists. Business effectiveness is what matters, right? Yes and no. Effective by what measure?
For marketers, rearview-mirror metrics are only part of the story. The other part is the sensibility, creativity, inspiration and artfulness we bring to the work we do.
by Ann Handley
Via Pantelis Chiotellis, Liana Ling, Ivo Nový
Learn why these campaigns worked and where their success was noticeable.
Great article about recent marketing campaigns that worked--and why they worked. From puppies to word crimes, it all adds up to show companies the ways marketing can be successful.