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...Marketing automation platforms save time, improve efficiency, increase productivity, and help manage big data. They give companies unprecedented abilities to understand buyers, identify opportunities, track campaign performance, and link marketing activities to business outcomes.
But they do not provide insight into the billions of bits of data being created as consumers move from screen to screen and interact online and offline with brands. According to IBM, 90 percent of all data in the world is less than two years old. Humans are not programmed to keep up. And yet, turning data into intelligence, intelligence into strategy, and strategy into action remains largely human powered.
What inevitably comes next are marketing intelligence engines that process data and recommend actions to improve performance based on probabilities of success. Think about it. Are we really that far off from an automated marketing strategy in which the marketer's primary role is to curate and enhance algorithm-based recommendations rather than to devise them?...
Via Jeff Domansky
Paul Roetzer looks at marketing automation, how it gives us the ability to maximize the ROI of marketing campaigns and personalize the customer experience. Stay tuned he says. This is only the beginning.
Thoughtful reading about the disruption coming soon in marketing. 9/10
Thank god humans will keep behaving stupid, eventually!
Thus, only other stupid humans (AKA Marketers) will be able to predict and turn that into actions and strategies!
...I don't see marketers' future as sad and boring as accountants'!
:-P
Interesting to consider we've only scratched the surface of digital marketing...