Like Joanne Tombrakos, I see a lot of misconceptions about personal branding. According to some, only LinkedIn matters. Twitter and Facebook are just for fun, Google+ is a ghost town, and Pinterest is just useful if you need to find a good recipe or ideas to redecorate your home.

The truth of the matter is that people WILL Google you. Employers will look at your Tweets and Facebook posts to determine if you are a potential fit. And we all know what happens to the brands that refuse to be human.

Adding a little slice of who you are as a person is what differentiates you from the noise. I am not suggesting sharing pictures of you dancing on a bar stool - unless that happens to be what you do for a living - but I am suggesting your profile sounds like and looks like you and gives me something beyond a list of job skills.

An interesting article! Read it at http://www.huffingtonpost.com/joanne-tombrakos/6-big-misconceptions-peop_b_6781046.html 

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Cendrine Marrouat