This year, we saw a recognizable boom of the social media industry. More than 1 billion people are now using Facebook, and more than 80% of small businesses use social media for their branding and marketing efforts. Among the biggest global brands, almost 99% have a social media presence. Truly, social media has changed the way marketing and advertising works. While 2015 was a great year for social media, 2016 is predicted to be even better. Here are some predictions on social media trends for the coming year.

What can businesses expect from their social media efforts? If the bottom line is what matters, how does social media marketing fit into the equation?

A complete overview of how Twitter polls work, how to get started, and how to put them to good use for your marketing, experiments, and strategies.

In big social media sites like Twitter & Facebook, you are competing for people’s attention. If the users see your updates they still have to click to view your content. In StumbleUpon the users are sent directly to your site. You are not competing for attention or clicks.

Are you involved with influencer marketing campaigns? This article shows how to ensure your social media content meets FTC, FDA and Google requirements.

Content discovery platform BuzzSumo continues to add features, this time adding a Facebook content analysis tool which examines trending content, by topic, amongst Facebook’s user-base. And given Facebook’s now the biggest source of referral traffic for many websites, this is info that all brands looking to maximize their Facebook engagement need to know. Here’s how it works.

Is video part of your marketing mix? In this article, you'll discover recent findings on how brands, consumers and marketers are using YouTube today.

Is video part of your marketing mix? In this article, you'll discover recent findings on how brands, consumers and marketers are using YouTube today.

Do you run lead generation campaigns? In this article, you'll discover how to create lead ads on Facebook.

A common challenge for many companies is understanding how their social media efforts are driving results for their business. Often times it’s unclear exac

Is Facebook taking up all your time? This article shows eight ways to manage your Facebook marketing more effectively.

“Is Google+ a dead man walking?” I asked the question in front of about two hundred marketers. The temperature in the room was high because we were in Hot’lanta at the Digital Summit, where I moderated a panel on the future of social and search.

Business Pages with physical addresses can display a verified check mark. Feature is being rolled out today in the US, UK, Canada, Australia and New Zealand, with other markets to follow.

Do you want more exposure for your Twitter account? In this article, you'll discover how to improve the visibility of your Twitter account with SEO.

For years I thought “I don’t care about social media. My business isn’t one of ‘those’ businesses.” Maybe you’ve been thinking the same thing. Perhaps you decided to dip your toes in the water, but you’re certainly not going to make a serious investment. How would you calculate the ROI [...]

Social media is growing up. Turn on your favorite television show and you’ll see a hashtag in the bottom corner. Go to a conference and there will be at least one panel on using social media better.