This year, we saw a recognizable boom of the social media industry. More than 1 billion people are now using Facebook, and more than 80% of small businesses use social media for their branding and marketing efforts. Among the biggest global brands, almost 99% have a social media presence. Truly, social media has changed the way marketing and advertising works. While 2015 was a great year for social media, 2016 is predicted to be even better. Here are some predictions on social media trends for the coming year.