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Scoop.it!
Marc Rougier's insight:
Neat definition of what YOUR personal brand is. (I also love the presentation format by itself: great demonstration of the power of "one idea per slide" and "more pics than words" => inspiration). Two interesting sentences found in this presentation: "How can I serve others?" " A personal brand should be a promise". As for how to achieve it, this is not part of this presentation ;) 
Scoop.it!
"How social media can be used for thought leadership".
Marc Rougier's insight:
In today's world, it's probably impossible to decorrelate Thought Leadership and Social Media. This presentation summarizes 6 "essentials" (listed below) and then suggests 10 steps (and practical examples) to excute. The essentials:
I like the fact that #1 is the same #1 as in the Robert Scoble interview. I believe that 5 out of 6 can be achieved by means of will, organization, goal settings. #4, uniqueness, is less obvious. It might be the difference between leaders and geniuses. One can fight its way to thought leadership (it's certainly not easy but it's achievable).
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Scoop.it!
Presentation given at WebCom Montreal, November 16, 2011 (content curation VS aggregation http://t.co/qFFzqBHwaa)
Marc Rougier's insight:
A comprehensive presentation on how to become a Curation King to build Thought Leadership by Corinne Weisgerber. Not recent (2011) but still totally relevant. I totally agree with the depiction of curation: how different it is from aggregation; and how important it is for the curator to add a value above and beyond it's selection: context, perspective and organization. These, by the way, is the DNA of Scoop.it and the raison d'être of its "insight" box :) I'd add to it that the curator can also have a message, a personal story (even subjective, even biased) on the topic he curates: he/she needs to be involved, passionate or expert - he/she is not just a collector. This is why content curation is so beautifuly correlated to demonstrating thought leadership.
Marilyn Moran's curator insight,
November 19, 2013 8:45 PM
Want to learn how to Build Thought Leadership Through Content Curation? Check out this presentation and learn the difference between content curation vs. aggregation. Good stuff here! |
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