Content marketing is now an integral element of public relations and is an extension of the notion of thought leadership. It varies the thought leadership approach in four ways:
Scoop.it!
Marc Rougier's insight:
Great inside by Jeff Bullas.
Establishing and demonstrating Thought Leadership on social media requires to share and publish relevant quality content on a regular basis; it requires a content marketing strategy.
Jeff explains how this strategy embraces content creation and content curation. And brilliantly states how your content strategy should cover your values and the values of your ecosystem and audience; and not just talk about you:
"Your story travels further the less you mention your brand".
And Jeff certainly knows what he is talking about.
"your content strategy should cover your values and the values of your ecosystem and audience; and not just talk about you: "Your story travels further the less you mention your brand"