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“Social is not appropriate for our industry”, some still believe. Guided by their spreadsheet, they feel safe in the familiar environment of meetings and emails, responsibility assignment matrix, alpha male leadership, controlled communications, and stakeholder “management”. Their size and longevity reflects their success.
As a pledge to modernity, they brandish a corporate Twitter account or a brand Facebook page. Big deal. This is not going to save corporate dinosaurs from extinction. The social asteroid has exploded already, and its effects will be deadly if they don’t adapt.
