Top Social Media Tools

The truth about business is that no matter how great your products are, you won’t be able to sell anything if no one knows you exist.

Your business relies on marketing to guide consumers to your products.

And that’s why today, I’m going to show you what makes Facebook such a powerful tool for targeting on social media.

If you’re new to the world of social media marketing, don’t worry. I’m going to show you the step-by-step process to building and managing a Facebook Business page that will convert....

Is Facebook Paper short for Facebook NewsPaper?

Thursday’s unveiling of a new standalone content curation app, Facebook Paper, comes after weeks of speculation and rumors about Facebook hiring editors (the humans in the mix) to help curate content for the hyper-visual mobile app. Now it’s real, though not here yet. Facebook Paper arrives in the AppStore on Feb. 3. That leaves us a few days to speculate on what Facebook is really up to and if, in fact, this is the social media giant ever-so-gingerly dipping its toe into the contentcreation / media company waters.

First, though, a little primer on the app. Think of it as Facebook Magazine, a standalone app that starts with your News Feed, but looks nothing like the familiar blue Facebook mobile app or web page. It’s full-frame images that seem to extend beyond the borders of your phone, videos that are ready to play with a tap, overlaid captions, posts from not only friends, but curated posts from Facebook editors who are experts in their fields and Facebook’s new topic areas....

I’ve been recommending PostPlanner to many of my clients (and friends) for months now.

If you don’t know what PostPlanner is, it’s a way to schedule, manage and measure updates on your Facebook Page (here’s a video tutorial).

They recently added a feature that allows you to quickly see what time of day is best for you to update your Page....

A very cool little hack to add a Pinterest tab to your Facebook Page.

With all the interest around Pinterest at the moment, you’re probably going to want to find out how to make the best use of this new platform and integrate it with your other social network activity. The good news is that I’ve just discovered a great way to easily add a tab onto your Facebook Page that will display your Pinterest activity....