By combining scientific studies on color with some design principles, you can create a great call-to-action button for your website and improve its conversion rate drastically.
A CTA-button has 4 important tools to achieve this: placement,shape (and size), message and color. In this article I will talk about the aspect of color. But first things first…
Paul Olyslager shows how to combine color and design to create great call to action buttons for better conversion.