Top Social Media Tools

Content marketing is equal parts strategic, creative, and technical. In order to optimize your content efforts to produce maximum impact, you need to get comfortable with the technical side of content marketing.

Content plus tools equals higher ROI! That’s why we’ve put together a list of great technical tips and tools that will help optimize your content marketing results across the board....

This short video was produced to show how quick and easy it is to produce a video from an existing blog post using the free Lumen 5 video tool. 

Lumen 5 is an AI-powered video creation platform that turns blog posts into engaging videos. Using the tool is easy, intuitive and surprisingly fast. After producing a few Lumen 5 videos, I expect you could create one in as little as 10 minutes from existing content like a blog post. You can see my original blog post here http://bit.ly/LaoTzu8 to compare it with the video produced so effortlessly.

The creative and marketing possibilities are very intriguing and so far Lumen 5 is free although it may offer more features for a price in the future. For now, it's an interesting tool to explore.

Businesses, bloggers, trainers, authors and really anyone can use it to produce social content to drive audience engagement online. Great thing is you can focus on your message, visuals and creativity without having to touch the technology. 

You can get more info and demos for the app at www.lumen5.com.

If you're a content marketer, chances are you have the same obsession with new, fancy content marketing tools that I do. I find myself spending lots of time looking for the next big thing - the content marketing tool that will help propel me to content marketing stardom.

Though that's still a long way off, I've curated the best tools I've come across during my hunt and created a list of 77 Tremendous Tools to Make You a Content Marketing Superstar.

I've divided the tools into sections based on their purpose, so if there's a certain type of tool you're looking for you can skip straight to the right section by clicking one of the links below....

At one point, my ideas didn’t do the trick in terms of producing new, engaging, and relevant content. I’m sure you can relate.

It dawned on me that I needed to change my strategy and fully embrace this sentiment from Kevin Roberts: “Ideas are the currency of the future.”

Great ideas are based on logic, data, and emotions. To hit those marks, I use different tools and surveys as well as logic-focused tricks. Here are some that will help you find great content ideas to which your audience will respond....

Infographics are a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don't.

The hard part, of course, is finding the time and resources to create these infographics.That's why we've created ten fully customizable infographic templates that will give you the inspiration and foundation you need to build your own infographics right in PowerPoint....

The truth about business is that no matter how great your products are, you won’t be able to sell anything if no one knows you exist.

Your business relies on marketing to guide consumers to your products.

And that’s why today, I’m going to show you what makes Facebook such a powerful tool for targeting on social media.

If you’re new to the world of social media marketing, don’t worry. I’m going to show you the step-by-step process to building and managing a Facebook Business page that will convert....

When starting out with a content marketing strategy, it can seem intimidating to go at it alone, especially without tools, resources, or help from a content marketing agency. I mean, would you ever throw someone into the ocean without a life jacket? Of course not. But when you task your marketing team with the challenge of creating, executing, and measuring a great content marketing strategy without the tools they need to do it well, that's basically what you're doing.

Now, you don't need to assemble a huge team to be successful in content; small content teams can still achieve impressive results. What you do need is to give your team the support, structure, and resources it needs to get the job done.

Luckily, there are tons of free tools out there to make your content marketing process a little smoother. Below, I've listed eight of my favorite free content marketing tools:...

Want full access to a Twitter feature that’s been available to only a select few since making its debut?

Now’s your chance – because Twitter Moments is finally available to any and all users!

For almost a year after launching in 2015, only Twitter employees and an exclusive list of publishing partners were able to create Moments. Now, though, anyone can do it – including you!How does creating a Twitter Moment work? Why is it such a big deal that you can do it now? And what are Twitter’s tips for creating the most eye-catching, share-worthy Moments you possibly can?...

Whether you promote content that is fresh or seasonal, evergreen or topical, your endeavor will be meaningless if it doesn’t make your readers sizzle and pop with excitement. How do you capture the attention of your audience without crafting content from scratch?

Perhaps all you need is a high-quality photo. Not a bland, lifeless image, but an attention-grabbing picture — one with a story behind it. Maybe you need a series of compelling images if you’re marketing a lengthy content piece.

Research shows that:

• Color visuals increase a person’s willingness to go through a content piece by 80%.
• Posts or articles with images receive 94% more views than posts or articles without images.
• Understanding of content jumps from 70% to 95% with the integration of images....

Small business owners may find it challenging navigating through the fast-paced world of social media. Their resources are valuable and they don’t want to waste any of it.  Here’s a list of free social media tools that will save them both time and money....

Social media is an ever-changing beast. You almost can’t have a business in this day and age without a presence in the online world and specifically, at least, one of the big eight social media sites. Gone are the days where only teens frequented MySpace to chat with friends. Social media is here to stay, and people are looking online for your business so you’d better present your best.