Top Social Media Tools

Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do. And because of that, I was able to curate this list of the top 58 tools every marketer should know about and being using in 2017.

I'll make it easy for you. I broke up my list of recommended tools into different sections so you can get a better sense of what tools are available for different functions of the job.

At the end, you'll see the whole list of 58 tools that you can skim and bookmark for later....

Landscape is a powerful image resizing tool designed to help social media marketers, content creators and business owners develop a standout presence in an increasingly visual social world.

Our tool offers social media professionals an efficient way to produce multiple image sizes optimized for social media profiles, messages and campaigns - ultimately giving them more time to focus on what matters most: fostering engagement and authentic conversations through social.

In the past, I’ve discussed a variety of ways for businesses to improve their reach through social media. From step-by-step marketing guides to advertising-based posts, I have done it all.

This time around, I want to discuss 13 tools that can make or break your social media marketing strategy. With the right tools on your side, the sky’s the limit. Without these, however, you will be facing an uphill battle.

Here are 13 tools you need to learn before going “all in” with your social media strategy...

Content promotion takes a lot of time.

In many cases, it takes longer than it does to create the content itself.

This means efficiency is key.

And to achieve efficiency, as well as consistent results from your promotion efforts, you need tools.

Tools help automate boring, repetitive tasks and give you insight into the relevant data by helping you analyze it.

Tools are what this post is all about.

I’ve put together a list of 15 tools that can help you promote content more effectively....

You can learn a lot from your competitors.

If you’ve ever wondered why your competitors are outranking you, or getting more social love, this article is for you. With the tools mentioned below, you can learn a lot about your competitors.

Here are 12 tools that will help you get more traffic....

And exactly how are you going to increase your value in 2017?One important development in 2016 was the major changes unveiled by Facebook. Content-marketing-centered businesses were deeply affected by Facebook's News Feed algorithm changes, which drastically decreased organic reach. 

Publishers reported up to a 42 percent decrease in referral traffic from Facebook. These unexpected changes indicate that brands need to be increasingly focused on their own audience reach and retention in 2017.

Now is the time adopt new technology for the new year. To help you get started, here are six tools that will turbocharge your content marketing strategy in 2017....

Vellum is a simple reading list for the links your friends are currently sharing in your Twitter feed.Vellum puts a spotlight on content, making it easy to find what you should read next. Links are ranked by how often they have been shared by those you follow on Twitter, so you can stay up to date with the news that the people you care about are discussing....

From my perspective, digital marketing is all about the thinking involved rather than just the tools. But tools these days are making it increasingly easier toimplement those creative ideas, connect with more people, do research quickly and get your content out there.

So without further ado, here are a list of some of our favorite digital marketing tools for 2016....

In a recent survey by Smart Insights, content marketing was indicated as the top performer for driving commercial results in 2015. Needless to say, it’s becoming more and more imperative for digital marketers to create not only consistent online content, but engaging content as well. And that can be a very daunting and overwhelming process.

The following list includes 8 tools that I find particularly helpful as a content marketer. Each tool tackles a different obstacle: content management, visual content creation, personalizing email outreach, idea generation, scheduling, writing and note-taking, idea organization and content discovery....