Top Social Media Tools

Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following.

According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate.

For every dollar spent on influencer marketing, marketers see a $6.50 return.You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

However, finding the right influencer marketing tools can be a major challenge. That’s why we’ve provided a list of tools to help you develop your influencer marketing strategy. Bookmark th...

The cost of influence marketing tools have gone up but here are some influence research tools to determine who is pulling their weight on the web

...I was embarassed for this Fortune 500 company that equates Twitter followers with influence. That is so 2011.

Today we need more than that, right? Problem is, for cheapskates like me it’s getting harder and harder to find free tools to use. As influence marketing has gotten hotter, the prices have gone up on great platforms like Traakr and Appinions which don’t even offer free trials any more.

So here are a few work-arounds for people trying to get a handle on influence marketing on the cheap....