There is a trap with tools. They work very well in a particular setting, but when the environment changes, if you keep trying to use the same tool in the same way, you can go out of business.
Here is how Seth Godin describes it:
"One study found that when confronted with a patient with back pain, surgeons prescribed surgery, physical therapists thought that therapy was indicated and yes, acupuncturists were sure needles were the answer. Across the entire universe of patients, the single largest indicator of treatment wasn’t symptoms or patient background, it was the background of the doctor.
When the market changes, you may be seeing all the new opportunities and problems the wrong way because of the solutions you’re used to. The reason so many organizations have trouble using social media is that they are using precisely the wrong hammer. And odds are, they will continue to do so until their organization fails. PR firms try to use the new tools to send press releases, because, you guessed it, that’s their hammer."
The best way to find the right tool for the job is to learn to be good at switching hammers....
This is recommended reading for bloggers, marketers, PR and content marketing pros. 10/10
Visual social media is getting popular these days. Many blogger love to share a short video to tell story. The main point for visual social media is to make sure video is suitable for platform and followers are able to share it. @Ashleigh Ali