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If you believe in the messaging revolution and that messaging is the killer app for mobile, then Kik has to be on your radar. If you believe in good design and a young userbase, then Kik should be near the top of your list of chat apps to pay attention to.

Having said that messaging is the killer app on mobile, it may sound like contradiction to say that messaging is also a commodity, but that, too, is true. On my iPhone’s homescreen, I have a folder that contains six messaging apps, and the messages come to me by push notification. I don’t really care which app I use to respond, but I do care about the stuff around those messaging experiences – the tools, the timelines, the connected apps. If you agree, then, that a communications platform is more important that a pure-play mobile chat app, then Kik deserves the same attention you give to WeChat and Line, and more than you give to WhatsApp....