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Fancy, a crowdsourced cross between Pinterest and a catalog, is capable of selling thousands of units of a product, but only if it grabs the attention of enough users...
How Do You Fancy?
Fancy presents products, split into 16 categories, in an image-driven format. The site's 8 million users see big pictures of each product, along with a few descriptive words. They can "fancy" a product (like pinning an image on Pinterest), look at a longer description, or purchase the product.
There are also monthly subscriptions of products, some themed by celebrities such as Ashton Kutcher or Pink.Users follow others to see what they like, adding to the social nature of the site, and can add products they like to the system, with a link to the seller's site. The Fancy negotiates access to sell them or vendors can directly approach Fancy and offer their goods....
