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In the past decade, Marketing has gained access to a host of SaaS tools that optimize, simplify, and generally improve marketing efforts. Some, like Google's suite of tools, or Facebook's advertising options, have been around for a few years now—an eternity in Internet time—and you're probably already using them. Others are much newer, often with abstract names that don't necessarily reveal how powerful they really are.
What marketing tools should your company be using right now?
Here are 17 for 2017: some new, some tried and true, all totally useful.
Have you wondered if there is some third-party LinkedIn tools that will help you and save you time?
Want to learn more about the most effective tools to use in conjunction with LinkedIn?
LinkedIn has many features and functionalities that are constantly changing and adapting to the evolving needs of its user base.
However, there are a number of tools that were made specifically to enhance LinkedIn’s built-in functions. Whether your goal is to attract new prospects, create new connections in your industry, or increase the effectiveness and ROI of your social selling strategies, you’ll find that using specialized tools will enhance your results and your overall experience in using the LinkedIn platform.
Below is a list of 10 of the most useful tools to enhance your LinkedIn marketing and lead generation efforts. Check out what these tools can do, and why you should be using them right now.
Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do. And because of that, I was able to curate this list of the top 58 tools every marketer should know about and being using in 2017. I'll make it easy for you. I broke up my list of recommended tools into different sections so you can get a better sense of what tools are available for different functions of the job. At the end, you'll see the whole list of 58 tools that you can skim and bookmark for later....
Social media is transforming the way brands market themselves online. Actually, it’s safe to say that social media has already changed things in a big way.
New platforms have emerged that continue to transform the way we communicate. These changes affect both how brands promote their message, and how their fans respond.
With these new platforms comes a handful of new tools to help social media marketers engage with audiences in creative ways, and to keep track of their efforts. To keep pace with the latest social media trends, it’s time to review and update that tool set, recognizing which tools we should keep, which we should discard and which new tools we can add to supercharge our social media efforts.
Here’s my shortlist of the top social media tools that every marketer should be using in 2016....
Are you tired of all the fluff you read on marketing?Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? I’m sure you’ll pick off a couple of tips from the list below....
The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention (Peach) or become part of our daily lives (Snapchat). The social media tools landscape can be just as fascinating — and robust! With all these tools to choose from, how can you stay on top of the latest and greatest? As part of our State of Social Media 2016 campaign, we’ve scoured Product Hunt for the latest trending social media tools and created a list of 21 products for marketers and teams to try in 2017.Keep reading to see the full list, or click over to the Product Hunt collection with all of 2017’s best social media tools....
From my perspective, digital marketing is all about the thinking involved rather than just the tools. But tools these days are making it increasingly easier toimplement those creative ideas, connect with more people, do research quickly and get your content out there. So without further ado, here are a list of some of our favorite digital marketing tools for 2016....
We’ve all heard the phrase “content is king” but constantly finding interesting new content to put on our websites or share on social media is often much easier said than done. As much as we may know that we need to share a variety of content to keep things interesting, with so much content covering similar topics finding those nuggets of content gold can be time consuming.
After all who’s to say which is the BEST content marketing strategy or the BEST way to write a blog? But all is not lost, content curation tools abound to help you on your voyage to uncover the best content for your audience – those articles, blogs and tweets that will get the online public flocking to your website, social channel or blog. Here is a list of 5 of the best content curation tools with recommendations from some industry experts to help you become a one stop shop for great content....
GAs a marketer, you’re pulled in a million directions at once. Explain this new tool, write next week’s tweets, negotiate a vendor contract, code and send out this email — the possibilities are endless. One second you’re creative and the next analytical. How can you be expected to keep your head above water with changing priorities and each day looking different than the last?
I’ve been on an endless journey to discover the best tools and tactics to help me be more productive, focused, and thrive day-to-day. At NewsCred, I’m frequently asked what the icons in my toolbar are or what a specific program/extension is, so I figured if these tools can help a few co-workers, hopefully they can help you as well. I’ve included a link to each tool below, a Windows equivalent where appropriate (I’m on a Macbook), and a description of how it can help....
It doesn't matter if you have a well established business or a new one, everyone can benefit from learning to use social media better. But which platform is right for you?
The What Social Media Platforms Are Best Suited For Your Business infographic from Quick Sprout helps you determine which platform your target audience uses so you can save yourself some time.
As I share my screen with my students to show everything practically, so in one class one of my students pointed my browser extensions and requested to explain each and every extension. Although I explained to them in the class, but that sharing was limited to only handful of people.
So today I decided to share all the extensions with you.These extensions can give you more flexibility to do research, check SEO, add productivity, and too many other things....
Landing page software is essential if you want to build high converting landing pages. We compare Leadpages with Unbounce in this article.
...We have written a few posts on this site about how to drive relevant traffic to your website, but once you get people there you need to consider how you are going to convert those that are relevant to your business.
If you don’t have a lot of traffic, you have a traffic problem not a conversion problem. However, if you do have a lot of traffic but you want to improve your conversions, then landing page software will help....
Everyone loves free marketing tools that can make your work easier. Give this list of 29 simple tools a try for greater marketing efficiency.
...Finding a good marketing shortcut feels especially great, considering all that we marketers have to do in a day.
That’s why I went hunting for the top free marketing tools in a variety of marketing categories. These tools – all quick hits you can get started with easily – focus on everything from research and writing to benchmarking and analyzing. Here’s hoping you find the perfect shortcut for your work!...
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How do you stay on top of all your social media marketing tasks?From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time and even ensure your content reaches the right audience at the right time. But how do you decide which product to use? With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business. Here are 25 of the very best social media management tools out there....
Marketers Cruise Capt. Lou Edwards shares a collection of 101 cool tools and technology used and recommended by the biggest names in marketing. The tools include the following categories: audio, video, communication, social media, management, automation, productivity, content marketing, scheduling, task management, books, and tips. A very useful reference.
Looking for some new apps and tools to add to your social media marketing toolbox? Wondering which graphics, analytics, and productivity tools can help streamline your workflow? In this article, you’ll discover 23 tools and apps shared in the Social Media Marketing podcast’s Discovery of the Week....
There are now 2.8 billion people using Social Media worldwide. This is 21% higher than 2015, and this number will continue to grow throughout the year of 2017. With so many businesses using Social Media, how are you saving time, and reaching your target customers on a daily basis? My experience as a Digital Entrepreneur and Social Media Expert has taught me that having a selection of Social Media Marketing tools that I use on a daily basis does help me save time, which in turn saves me money. Being able to increase your reach, and engagement through a Social Media Marketing tool is great, and I’m here to share with you the must-have checklist for my favourite Social Media Marketing tools....
While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. That being said, there are plenty of tools out there to make creating content much easier. Below, you'll find a list of 36 fantastic tools and resources to help you research, write, edit, and design content more easily. (You'll notice there are a lot of design tools in here -- that's because visual content is often the part of the content creation process where people get the most nervous and frustrated. So don't worry, we've got a ton in there for you.)...
To execute on your strategy, you're going to need a powerful set of tools that leverage every stage of the customer experience, from the first point of contact, through the sales and marketing process, and over the lifetime of the customer. Some companies are in the position to implement a growth stack right off the bat and then enhance and customize it with the right collection of integrated tools. Others need to start with free tools and build to a full growth stack over time. (Note: There is a free version of the HubSpot Growth Stack.) For those companies just getting started, here is my shortlist of the best free growth tools for modern businesses. The list comprises a blend of free HubSpot tools and those from other companies that we've used and recommend....
You’ve spent hours on your website and social media pages building an audience, but for some reason, your conversion rates are much lower than you believe they should be.
Where is the disconnect?
Many factors contribute to your conversion rate, and the great thing is that new software continues to get developed to help us figure out how to optimize them.
Here are 16 tools that will improve your website’s conversion rates.
So, you soak up productivity tips and look for ways to get more done in less time in order to keep the wheel churning. But what if I told you there was no need?
Because, here’s the part you’re missing: Collecting every shiny new productivity tip out there is practically akin to wasting more time, especially if you don’t implement any of those tips.
Sometimes, it’s just a matter of having the right tools in your toolbox. Here are are eight essential ones that all entrepreneurs need in their arsenal...
Our brain has the ability to be able to process images 60,000 faster than it can text. So the use of visual content is vital as it helps to draw your audience in further.
Using the right images means that readers are more likely to engage, like or share.It therefore goes without saying that when it comes to social media marketing, the use of images or graphics is a must do strategy.
Most people shy away from using images as they don’t think they have the skills to create stunning shareable images . The good news is that there are plenty of online tools that you can use that will allow you to create great images. These tools will help you to create professional eye catching visual content that can be used on twitter , facebook, instagram etc.
Below are 10 of the best tools that you can use to create some amazing social media images....
I’ve had the chance to check and recheck dozens of different social media strategies in managing a social media platform of 11 million.
How do I do everything that I do? And what do I do, specifically? Well, I’d love to share the details with you!
What are the right products and vendors to use for my business? At Docstoc, we have over 30 million registered members, and our small business owners & operators have always asked us this question.
Sometimes we didn’t have the answers, so we built a free service, ExpertCircle to help business operators discover the best products and vendors other professionals use. Here are my personal reviews on 30 of the top terrific tools for small businesses, feel free to add your own reviews and thoughts on these products by clicking the links....
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Here are 17 excellent social marketing tools you can put to use right away.