Top Social Media Tools

You may have heard of “growth driven design,” the idea that a website project is ongoing, much like a marketing strategy.

It’s the model that we use at SparkReaction for all of our client website projects. Why?

Because it works to drive long-term value on a web project.

You don’t let your website gather dust until its next redesign. Instead, you continually monitor performance and react to the data. That means making frequent improvements — and you’ll have a website that’s always performing at its best.

Here’s a mix of tools we use and recommend to monitor website performance.Incorporate  them into your web workflow, and you’ll keep growing and improving your online presence....

Getting the upper hand on your competition can be difficult and even more so when you’re not sure how your own website is performing. There are many tools available online that help you see how you’re doing with your SEO, and most importantly where your website needs to improve. All website owners should take advantage of these free tools to discover your website’s strengths and weaknesses, and to see how you compare against your competitors....

Social media has provided people the ability to voice their opinion on companies, brands, people—in short, anything and anyone. What people say can be good or bad, but that alone doesn’t determine your social media success. The way your company listens and engages with these social media posts is what dictates how those opinions influence your online presence and brand sentiment.

Social media monitoring (also known as social listening) allows you to gain powerful insight into your customers, competitors, and industry influencers. To take full advantage of social media listening, you need to spread your monitoring across several social media channels, and keep a constant watch for new opportunities.

However, acquiring these insights takes time, and the use of the right tools. To provide you a hand in choosing which social media monitoring tools to use, we’ve compiled a list of 9 tools to get you started. To make it even easier, they’re all available in the Hootsuite App Directory....