In response to sea changes in how people find, consume and share information, traditional media outlets are retooling their newsrooms and evolving their coverage. Despite the still-challenging economic environment, many outlets are investing heavily on people and technology, in order to deliver a news product that satisfies audience appetites for rich visuals, tablet-friendly design and up-to-the minute reporting. This begs the question: is PR content keeping up?
Sarah Skerik wonders if PR is keeping up with the visuals trend like journalism is forced to do.