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Social media monitoring is an increasingly important activity for any large organisation, but choosing a monitoring tool is a difficult decision. To help identify the key factors and questions to consider, Our Social Times recently hosted a fascinating webinar on what to look for in a social media monitoring tool.
For those that couldn’t make it, you can listen to the recording here. Alternatively, read on for a summary of the discussions.
There are hundreds of social media monitoring tools on the market, so how do you know which one is right for you?