6 Online AI Tools Used in Marketing  | Metaglossia: The Translation World | Scoop.it

ByAngela Scott-Briggs

Posted on February 21, 2024

The world has changed since developing AI technology. There are more and more tools powered by it, and specialists from different spheres of life don’t hesitate to implement them in their everyday routine. And marketing is no exception. You’ll find lots of AI tools that might speed up your working process and even improve efficiency. In this post, we’ll be talking about 6 online tools that don’t require any installation. So, let’s see how these AI tools can help you with marketing.

1. Albert.ai

Albert.ai can be used for analyzing vast amounts of data autonomously, identifying patterns, and making data-driven decisions in real time. By leveraging machine learning algorithms, it continuously learns and adapts its strategies, ensuring that marketing efforts are always on the cutting edge. Albert.ai also automates time-consuming tasks, such as data analysis and campaign optimization. As a result, this tool streamlines marketing processes, reduces manual effort, and improves overall efficiency.

2. Online Background Changer

While creating marketing materials, content creators need to edit a large amount of images. One of the most common tasks is to remove or replace the background. It used to be a rather time-consuming process, but now you can do it in mere seconds. All you need is an online image background remover. You only need to upload a picture, and the tool will automatically erase the background. 

Here, you can save your edited photo with a transparent background, add a new backdrop, or choose a color. Whether you want to make product images, or create social media content, you’ll do it in a couple of clicks. 

3. Grammarly

Grammarly is an online writing assistant that provides proofreading and editing services for various types of documents. Clear and concise communication is crucial in marketing, and this service can help you simplify complex sentences, eliminate jargon, and improve the overall readability of your content. This ensures that your message is easily understood by your target audience.

Besides, Grammarly can be customized to match your preferred writing style and industry-specific terminology. It integrates seamlessly with various platforms and applications, including web browsers, word processors, and email clients. This way, you can use Grammarly across different marketing channels with no hassle.

4. SurferSEO

With the help of SurferSEO, an online on-page optimization tool, you can analyze and compare your pages with those that are currently appearing high in search engine results. This tool gives you a data-driven analysis of what’s lacking from your page, site, content plan, and so on, instead of assuming what Google normally ranks.

SurferSEO’s AI capabilities extend beyond content creation. It offers features like SERP-Based Tone of Voice, FAQ and Answers, Surfy AI assistant, templates, and custom knowledge, which assist marketers in creating content that resonates with their target audience. This tool also allows you to choose organic competitors, insert images and links, and provides anti-AI detection to ensure the generated content is authentic and valuable.

5. ManyChat

ManyChat allows you to create chatbots that can interact with your customers in a personalized and automated manner. These bots can handle common customer inquiries, provide product recommendations, and even process transactions. By automating conversations, you can provide instant support and information to your customers – this improves their experience and saves valuable time for your team. 

Also, this platform provides comprehensive analytics and reporting features that give you valuable insights into your chatbot performance and customer interactions. You can easily track open rates, click-through rates, conversion rates, and other key metrics to measure the effectiveness of your marketing campaigns. With this data at your disposal, you can optimize your chatbot strategy and make data-driven decisions.

6. Brand24

Brand monitoring is crucial for businesses to stay on top of their reputation. And there are tools to help you with it as well. For example, Brand24 is an AI-powered brand monitoring and social listening tool that helps businesses track and analyze their brand’s online presence. With this tool, you get access to mentions across social media, news, blogs, videos, forums, podcasts, reviews, and more.

Brand24 offers different pricing plans to cater to the needs of businesses of all sizes. The pricing plans include Individual, Team, Pro, and Enterprise, with prices ranging from $49 to $249 per month. The platform also offers a 14-day free trial for users to explore its features before committing to a subscription.

Summary

Now you know several web-based tools powered by AI technology that can be used in marketing. So try them out today and see what works better for you and your business.