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Andrea Phillips: "It's become fashionable to hate the word 'transmedia' in some circles. The T-word has been very good to me. It's netted me any number of speaking engagements and website hits and sold me a book, among other things, so I feel a certain loyalty to it. I don't think I'd be enjoying the same degree of professional success if I hadn't very consciously embraced That Word back in 2010 or so."
The Digital Rocking Chair's insight:
Here's the second of today's posts looking at the difficulties associated with the "T-word". The first post is by Simon Staffans and can be found here. 
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Henry Jenkins continues his interview with Andrea Phillips ... Henry Jenkins [from Part One]: "Phillips is one of the most thoughtful writers working in this space today: she manages to hit the right balance between pragmatism and vision, between describing the conditions under which transmedia producers work today and spelling out the long term potentials of this still emerging form" ...
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Kat Schroeder: "[...] I had a lovely online chat with Ms. Phillips. We talked for the better part of an hour, and she proved to be an absolute gem: approachable, easy-going, and a true aficionado of the transmedia arts. From that really long talk, here are some of the more interesting bits" ...
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Michael Andersen: "Andrea Phillips recently published A Creator's Guide to Transmedia Storytelling. The book provides a taste of the creative and practical considerations that go into transmedia projects" ...
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From
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Kyle James Hovanec: "Award-winning author Andrea Phillips has worked as a game designer and writer on titles such as Perplex City, Floating City, and America 2049. Phillips took time out of her busy schedule to talk to OMGN about women in gaming, the recent events surrounding girl gamers, and whether the industry is becoming a kinder, gentler place in which all gamers can play and enjoy" ...
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![Andrea Phillips: The Terribleminds [Transmedia] Interview | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/1Ti0AEI9QBo2MCL-NoZnTTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Chuck Wendig: "I met Andrea Phillips one night at one of our local “Cult of Transmedia” meetings, which takes place across a blog, a smartphone, a movie screen, a walking tour of NYC, and a Denny’s diner menu downloaded into the brain of Abraham Lincoln. She is, quite plainly, a transmedia proselyte and guru all at the same time, and you must heed her words as a storyteller unless I break all the bones in your feet."
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![[The Transmedia Resource] A Creator's Guide is Launched! | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/q2GJ40oku80ABJKLukJvATl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Andrea Phillips: "It's here, it's here, the day is here! A Creator's Guide to Transmedia Storytelling is on sale at an internet retailer or even a physical bookstore near you!"
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Andrea Phillips: "Transmedia storytelling is the art of breaking up one story or experience over multiple media, so that each medium is making a special and unique contribution to the whole. But the lessons I’ve learned over the past decade of creating and participating in transmedia projects are surprisingly applicable to anyone who has an audience — and on the web, that means everyone."
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Andrea Phillips: "Evan has been in the transmedia business for ages, and he's got an Emmy to his name, so when he talks, you'd do well to listen. I sure do"... DRC: Image of Evan Jones via Stitch Media.
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Andrea Phillips: "For this episode of ACG Unabridged, I bring you Christy Dena. She's a celebrated and widely-known academic, speaker and creator, now working on the original comedy/drama Authentic in All Caps"...
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Andrea Phillips interviews: "Naomi Alderman, an incredibly diverse and talented writer who has one foot in award-winning litfic and the other in critically acclaimed transmedia experiences and games like Perplex City, We Tell Stories, and the recent Zombies, Run!" DRC: Image is from Naomi Alderman's Blog.
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Andrea Phillips: "There's been a bit of a backlash recently against Kickstarter, and indeed, against crowdfunding as a whole. That's because there are an increasing number of hapless crowdfunders who aren't clear on the difference between enthusiastically promoting their work and spamming the internets with their demands for money."
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DRC: If you've been following this series of articles on Henry Jenkins' blog, then you might also want to read Andrea Phillips' thoughts on the subject over at Deus Ex Machinatio. Andrea Phillips: "I've been mulling over Geoffrey Long's series about transmedia criticism, How to Ride a Lion. I feel like it deserves some thoughtful response, but it's been hard for me to formulate anything that isn't self-aggrandizing (Geoffrey is very flattering toward me indeed) or a sort of nodding-my-head-along that is so empty of content I might as well not say anything at all."
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Henry Jenkins continues his interview with Andrea Phillips ... Henry Jenkins [from Part One]: "Phillips is one of the most thoughtful writers working in this space today: she manages to hit the right balance between pragmatism and vision, between describing the conditions under which transmedia producers work today and spelling out the long term potentials of this still emerging form" ... And, Part Two can be found here.
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Henry Jenkins: "Phillips is one of the most thoughtful writers working in this space today: she manages to hit the right balance between pragmatism and vision, between describing the conditions under which transmedia producers work today and spelling out the long term potentials of this still emerging form" ...
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Kat Schroeder: "When the Flip editors got an email about Andrea Phillips’s new book on transmedia, they immediately thought of me. Because I’m kind of crazy that way" ...
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![Critical [Transmedia] Eye: The Lizzie Bennet Diaries | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/z7JyR16uAFZyu3oZOrfNjDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Andrea Phillips: "This is the first in my Critical Eye series of posts, in which I'm going to be saying hard things about transmedia projects. This is taking up the gauntlet thrown by Geoffrey Long in his post, How to Ride a Lion" ...
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Transmedia Storytelling, Fan Culture and the Future of Marketing [An Interview with Andrea Phillips]![Transmedia Storytelling, Fan Culture and the Future of Marketing [An Interview with Andrea Phillips] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/O1st_hCd1ajKrjz0jFP4DTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Knowledge@Wharton: "Our current multi-channel, multi-screen, "always on" world is giving rise to a new form of storytelling, dubbed "transmedia," that unfolds a narrative across multiple media channels" ... DRC: Image from Perplex City
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Andrea Phillips: "Let’s forget all about buzz, all about definitions, and all about what’s been done, and finally turn our attention to the juicy affair of why and how to use transmedia tools to tell your story. There are several compelling reasons to go transmedia, and these primarily fall into two basic camps: the business case and your creative vision" ...
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![ACG [Transmedia] Unabridged: Caitlin Burns | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/HHOn-HzjPCJ4mMvAXm5ifjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Andrea Phillips: "[Interview with] Caitlin Burns, who is not just an indie creative light with Jurassic Park Slope, not just rocking the Hollywood IP at Starlight Runner Entertainment, but is also the PGA's first official Transmedia Producer and is now serving on the PGA's New Media Council as well. How's that for an impressive resume?" DRC: Image of Caitlin Burns from her Blog, The Mystery of Girl's Media
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Andrea Phillips: "Brian Clark is a mad genius. A creator, a marketer, a thinker of deep and provocative thoughts; he's a founder at GMD Studios, and if you know me, you certainly know him. Brian has famously evolving opinions on the term "transmedia," but here, at least, is a snapshot from his brain some months back."
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Andrea Phillips: "This week's ACG Unabridges brings you Adrian Hon of Six to Start, straight shooter and one of the geniuses behind the smash hit health game Zombies, Run!" DRC: Image courtesy of Zombies, Run!
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Andrea Phillips: "This week's episode of ACG Unabridged brings you some goodness from Yomi Ayeni, to celebrate the forward progress of Clockwork Watch"... DRC: Image is from Clockwork Watch.
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Jay Bushman: "[...] Eventually, “transmedia” started making the rounds as a term that seemed to encompass “doing storytelling stuff on the Internet” and it seemed like this was the closest thing out there that fit what I was doing." DRC: Andrea Phillips interviews Jay Bushman on his work in transmedia. [Image from Jay Bushman: Portfolio]
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Andrea Phillips: "There's no question that immersing your audience in a live event brings tremendous weight and power to the experience. A good event turns up the narrative volume, and can convert your quietly contented fans into enthusiastic evangelists." This post is part of an on going series exploring the creation of a new transmedia project called Felicity.
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Andrea Phillips explains Transmedia.
Reflexão interessante sobre a, as vezes, mal falada "transmedia".