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The Digital Rocking Chair's insight:
Christine Weitbrecht: "Game of Thrones is unlike many others series in that it is on-air only for a few weeks each year, meaning that the show’s producers face a very particular dilemma: Keep fan passion and interest going for the rest of the year when other shows and content are competing for the fans’ attention." 
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The Digital Rocking Chair's insight:
Christine Weitbrecht: "I just got back from my very first SXSW conference in Austin, Texas, and it was simply amazing and invigorating. SXSW vibrated with great minds, great talents, great projects, and great conversations. This conference is where the good stuff happens, and where people do and think cutting-edge. If you’re interested in social and/or digital media, this is the conference you should attend. It’s not cheap, but it is absolutely worth its money!"
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Christine Weitbrecht: "No matter whether you’re a director, a producer, an actor or a writer – the following notes should be useful to everyone involved in a transmedia project when thinking about what’s in-store for the actors and, consequently, for the characters they portray."
The Digital Rocking Chair's insight:
An excellent post! Well worth the read by anyone involved in transmedia storytelling.
Jasmin Rez's curator insight,
April 16, 2013 2:46 AM
"Great post for anyone involved with transmedia storytelling"
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Christine Weitbrecht: "The Internet allows us to access any type of medium and any type of content – be it legally or illegally – at any point in time; our media devices are merging into one, so that we no longer have to literally put down our book in order to start a computer game; and to top it all off, the tools of media creation and production not only become increasingly easy to use, but also a lot more affordable" ...
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"I have to admit that I’ve been avoiding the topic of participation in transmedia (or any media, really). The reason for this is simple" ...
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[Christine Weitbrecht summarizes] the main trends and themes that were not only a) repeatedly mentioned at the recent conferences, but are also b) extremely crucial for transmedia, and for this point in time.
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![DIY Days in L.A [Transmedia Workshops] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/KG5bWorkJLr6ggzmUxdqjDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Friday’s workshops at DIY Days LA were filled to the brim with great speakers and innovative perspectives.
[A great re-cap from Christine Weitbrecht, for those who couldn't be there.]
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In case you couldn’t make this year’s StoryWorld Conference in San Francisco, [Christine Weitbrecht] will be offering a few short re-caps of key talks and themes throughout the next three days. Here we go ...
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In order to last for decades or more and be expandable across different media, any narrative needs to have a ‘larger-than-life’ aspect to it ...
[Part I can be found @scoopit http://bit.ly/v3pCkS ]
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Until recently, the goal of developing franchises was usually monetization through repurposing, whereas the concept of transmedia storytelling focuses primarily on the (more costly) expansion of the story itself.
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The Digital Rocking Chair's insight:
Christine Weitbrecht: "As some of you may have gathered from my Twitter feed, I was back at SXSW this year. Just like last year, my time at SXSW has been incredibly inspirational and educational, and there are a few key entertainment trends that I would like to share with you."
Jeni Mawter's curator insight,
March 31, 2015 10:16 PM
Audience immersion and ownership are crucial.
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The Digital Rocking Chair's insight:
Christine Weitbrecht: "The marketing campaign for Catching Fire kicked off at the beginning of 2013, and over the course of the last months, we’ve been treated to increasing amounts of content from the THG world" ...
WhenLibrariansAttack's curator insight,
November 5, 2013 9:09 PM
Transmedia - what schools should be thinking about doing.
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Christine Weitbrecht: "The first day of SWC12 was sponsored by Disney’s Imagineering and was kicked of with a presentation of Scott Trowbridge, VP Creative/R&D Imagineering. Some of his points which I find worth mentioning are" ...
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"[...] if done right, transmedia storytelling can enrich our experience of entertainment immensely, and can help us sift through the infinite amount of content competing for our attention."
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"This is a list of transmedia resources that I’ve found to be the most useful over time. The list will be updated on a continuing basis, so make sure you check in again every once in a while."
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In case you couldn’t make this year’s StoryWorld Conference in San Francisco, [Christine Weitbrecht] will be offering a few short re-caps of key talks and themes throughout the three days. Here's day 2 ...
[The first day's re-cap can be found @scoopit http://bit.ly/sZxFjV and the second at @scoopit http://bit.ly/t6EMVq]
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In case you couldn’t make this year’s StoryWorld Conference in San Francisco, [Christine Weitbrecht] will be offering a few short re-caps of key talks and themes throughout the three days. Here's day 2 ...
[The first day's re-cap can be found @scoopit http://bit.ly/sZxFjV]
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Needless to say, today’s workshops at DIYDays LA were filled to the brim with great speakers and innovative perspectives. For those that couldn’t attend today’s workshops, here’s a re-cap of the most important bits ...
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How do you construct a transmedia narrative? Does it differ from stories told in film, books, TV shows, computer games, etc. until today? Yes and no, in my opinion.
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"...the producer’s creativity allowed them to run a campaign that was relatively simple in design, yet still brought about meaningful interactions even for the most involved super-fans; interactions, that let fans live through important and magical experiences straight from the world of Game of Thrones. "