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Aliette de Villeneuve's curator insight,
August 29, 2013 4:00 AM
Why are TV companies often the worst offenders when it comes to producing original and creative multiplatform offerings? Why are most just serving up brochure websites, the occassional ‘send in your video via YouTube’ or ‘tweet in what you think, we really want to know’?
Andrea Rossi's curator insight,
November 7, 2013 2:56 AM
"The Transmedia Production Bible is a document that captures key |
Gary Hayes: "The ‘digital’ brochure-ware website/mobile-app industry is doing fine and dandy – quaint silos inside traditional broadcasters, studios and ad agencies make ‘broadcast interactive’ stuff that is proven standard fare for large sections of the mostly passive audience – but where are the truly original and/or mature multi platform transmedia services and how will we get there?"