Transmedia: Storytelling for the Digital Age

Daniel Terdiman:  "Much more than marketing, the experience lets users feel what it's like to survive on Mars, just like Mark Watney. Yes, there are potatoes."

Indiewire:  "Never-ending stories, interconnected franchises and cliffhangers are just a few TV traits starting to pop up more and more often in film."

Mark Wilson:  "Google, Samsung, and Facebook have all invested in VR. Now they need help selling it to the public. Enter Hollywood."

Fred Wagner:  "From risky new formats to digital advances, award-winning films in vogue are using different models – but will they affect the future?"

Cecilia Kang:  "Hollywood has always loved banking on big franchises like the “James Bond” movies and “Star Wars.” But the addiction has reached new extremes."

Marina Warner:  "With Hollywood spending millions on new versions of age-old characters, from Frozen’s Snow Queen to Cinderella, fairytales are more popular than ever. But, argues Marina Warner, they’ve had to adapt, with lots of dark twists and no more sweet, biddable girls"...

Josh Rottenberg & Amy Kaufman:  "Since the advent of social networking services such as Facebook, Twitter and Instagram — few of which existed when today's young movie audience was born — the duality of social media has bedeviled academics, artists and everyday people alike, as long-held social norms established in an analog world have rapidly given way to a new age of selfies, likes and status updates."

Nicole Laporte:  "Just when Hollywood thought it had Netflix figured out, that "red envelope" company flipped the script, creating a playbook for any business that aspires to upend an industry. It's about to do it again."

By the time I got to the end of this article, I couldn't help thinking that superheroes are to boys what the Cinderella archetype is to girls ... fascinating!

Another great infographic.

Mark Wilson:  "Hollywood invented a new kind of blockbuster this year. Its vanguards? Star Wars: The Force Awakens and Jurassic World."

Alisha Grauso:  "Hollywood studios failed big in 2015 because they didn't follow a defining principle of storytelling: Know Your Audience."

David Zax:  "San Andreas director Brad Peyton talks about how a childhood rooted in imaginative play has helped him succeed in film."

Ted Hope:  "Filmmakers, Hollywood, The Industry, rarely know whom their audience is. We do it so ass-backwards: we make a movie and we think it is so wonderful that people all over the world will come to see it. Wouldn’t it be a hell of a lot easier ifall we did was take our movies where people are already gathered?"

Jameel Khalfan:  "When Apple launched the iPhone in 2007, the world was immediately changed forever and the web gave way to apps as the leading way people absorbed content" ...

Paul Tassi:  "In the end, Sony couldn’t have come up with a better marketing campaign for The Interview if they tried. The Seth Rogen/James Franco feature was originally destined to be forgotten nearly as soon as it was released, sandwiched somewhere between Pineapple Express and This is The End in terms of quality. Instead, it practically started World War III."

Jeff Sneider:  "Industry power players James Cameron, Steven Soderbergh and Werner Herzog are also among the growing list who are interested in exploring the budding medium"

Jeff Beer: "Glu Mobile CEO Niccolo De Masi talks about the Kardashian mobile blockbuster, Kim's kontribution, and why Hollywood should play more games."

Borys Kit:  "Marvel's success with "The Avengers" prompts five studios to develop interlocking superhero movies, from Warner Bros.' "Man of Steel" sequel to Sony's "Spider-Man" expansion plan."

The death of creativity or the path to box office gold?  You decide.