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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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The Digital Rocking Chair's insight:
Elaine Sheldon & Sarah Ginsburg: "Whether you are plugged into the impact metric conversation, or feel alienated by it, this episode of the She Does Podcast is for you. Lina [Srivastava] breaks down how to catalyze and amplify social impact through creative media, and she warns of pitfalls she sees in the industry, breaking down unrealistic expectations and pressure put on filmmakers to make change." 
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The Digital Rocking Chair's insight:
Lina Srivastava: "Who is Dayani Cristal?, is an intimate examination of the journey of one migrant who perished in the Arizona desert, far from his native Honduras, with no real identification but a name tattooed over his heart" ... Transmedia Producer, Lina Srivastava, shares the social impact tools that accompany Who Is Dayani Cristal?
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An assessment tool for narrative, social action, participatory design, and critical ethnography. DRC: You can read more on "What Makes a Successful Transmedia Story?" over at Lina Srivastava's blog.
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"[...] in order for you to achieve success with any transmedia platform, large or small, it is important to concentrate on a tight, engaging core story and from there, the architecture through which the elements of that story are extended."
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"[Lina Srivastava recently had] the privilege to work with the new organization Storycode to create a panel series called Transmedia in Emerging Markets, to catalyze discussions around the potential role of transmedia storytelling to build vibrant cultural sectors and leverage local voice in developing economies, as well as current trends in investments, business, civil society programs and media production that may allow for transmedia business models to flourish in emerging markets."
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…transmedia moves people from Awareness to Engagement — by building a story universe…each project has at its core the use of local voice, in partnership with the platform creators.
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The Digital Rocking Chair's insight:
Henry Jenkins: "As my student Geoff Long likes to say, transmedia is an adjective, not a noun, and as such, it needs something to modify. Much of the conversation here has centered around transmedia entertainment, transmedia storytelling, or perhaps transmedia branding and transmedia learning. But, when the word transmedia modifies activism or mobilization, there is no more important voice in the world today than Lina Srivastava. In her hands, transmedia becomes a verb — something we do to make a difference in the world." DRC: Part Two of this interview can be found here.
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The Digital Rocking Chair's insight:
Alice Quinlan: 'This week, the POV Engagement team caught up with the strategist behind the Who Is Dayani Cristal? campaign. Lina Srivastava gives us an inside look on her team's goals for campaign and tips for other impact producers on "passing the baton".'
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Lina Srivastava: "I was honored to be invited to speak with Stuart Dambrot of Critical Thought TV around the possibilities of narrative design for social impact."
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Lina Srivastava: "Slides presenting my framework for transmedia activism, and case study for Lakou Mizik, transmedia platform for and about Haitian musicians"...
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A transmedia universe around a social issue creates a number of entry points for activists, influencers, policymakers and members of the general public to participate in dialogue, create shifts in perception or culture, and engage in direct action.
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Lina Srivastava works at the intersection of many fields which gives her a really unique take on what cross-platform work can do. She coined the term "transmedia activism" to describe a cross-platform storytelling framework that creates multiple points of entry to raise awareness and influence action.
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As an extension of the New Media Fund, currently in its inaugural year, the Tribeca Film Institute teamed up with SilverDocs to present a Transmedia Lab at the Festival.
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Henry Jenkins: "What do you see as the biggest challenges confronting transmedia producers today as they seek to adopt these practices towards promoting social justice?"
DRC: Part One of this interview can be found here and Part Two here.