Transmedia: Storytelling for the Digital Age

Laura Sterrit: " A transmedia campaign is only as good as its co-creators. Many originators—filmmakers, authors, musicians—are excellent at their art form, understanding how to use the medium to its best potential. Instead of forcing them to fumble through new and unknown platforms, it is much better to partner with creators who hold an expertise in those areas" ...

Alan Light: "It’s almost midnight, and Amanda Palmer is naked.We’re down to the final minutes of the singer-songwriter-provocateur’s month-long Kickstarter campaign, a crowdfunding effort that shocked the entertainment world by becoming the site’s most successful music-based project to date" ...

Laura Sterritt: "Music apps continue to be at the forefront of innovation for musicians. Björk’s Biophilia app album and The Polyphonic Spree’s Bullseye app were both beautiful and immersive, allowing for expression on the musician’s end and engagement for the fan" ...

Brian Anthony Hernandez: "Lady Gaga’s new social network, which resembles Pinterest and has voting functionality like Reddit, is now open for everyone to sign up" ...

"The California ska/rock band The Aquabats, with its long history of mythos and world building, has made the jump to television, with remarkable reviews. How did an eccentric ska band transition into children’s programming?"

Laura Sterritt: "From indie rock to hip hop to electronic music, browser-based games are becoming increasingly common extensions for musicians" ...

Nick Ayala: "Set to be released in spring 2013, the ARTPOP app will feature “chats, films for every song, extra music, content, gaga inspired games, fashion updates, magazines” and the promise of additional updates to come"...

Brian Anthony Hernandez: "Pop megastar Lady Gaga just revealed on her Little Monsters social network that her forthcoming album, "ARTPOP," will be an app-based multimedia experience for iPad, iPhone, other mobile devices and desktop."

Joe Berkowitz: "Perhaps the best thing to come out of MTV’s prioritization of "reality" TV over music videos is that more artists have sought more creative means to tell their stories--including releasing interactive videos online that transcend the TV broadcast experience" ...

Following this summer's initial list, J-23 returns with some clarification and 10 more Hip Hop stories told in verses by the likes of Ice Cube, Aesop Rock, The Coup, Big L and Nas.

Diogo Martins: "They're letting people around them invent their experience/experiment as they go along, using Transmedia at its purest form - their fans, listeners, friends - control the story, the experience, not them, engaging everyone around them to the point where they're the creators and the band is a mere spectator to the evolution of their initial creation."

J-23: "As these songs illustrate, it isn’t just the story, it is how you tell it. It is putting in those small, seemingly insignificant details, which make the listener feel like they are there. It is using a metaphor that captures a situation in a way that a description could never do" ...