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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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The Digital Rocking Chair's insight:
Sarah Salovaara: "As a consumer of new media – to say nothing of its makers – how does one go about keeping abreast of the emerging form's constant developments?" 
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Musa Syeed: "[...] I felt that as a filmmaker, I had reason to fear technological advancements in the field. New media/interactive/transmedia was making a medium I revered as a child seemingly obsolete, banishing motion pictures from the majestic big screen to pathetic, paltry iPhones." DRC: Read how Musa Syeed now views the interactive realm as "an essential part of making a traditional film."
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"It would be difficult to say that 2011 signified a full crossover success point for new media art, but this year certainly did see increasing momentum for mainstream awareness (both inside the art world and out) of art and artists that deal with new technologies, digital production, and the Internet."
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"Transmedia is the future. It's a blast." says de Seve. A transmedia property is one that's designed to work on many platforms at once, from iPad to game platforms to internet TV to cable.
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From
ht
[...] the lesson is clear: if you have content that people want, people will pay for that content.
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The Digital Rocking Chair's insight:
Randy Astle: "Since 1988 transmediale has been one of Europe’s premiere events for showcasing transmedia and technology for art and narrative and nonfiction storytelling. Director Kristoffer Gansing (who spoke with Filmmaker last year) and his team continue to assemble cutting-edge films, installations, performances, workshops, and other events, turning the House of World Cultures in Berlin into a hub for all things new media."
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Publishers still can’t quite work out what to do with the transmedia form, but they are trying. Some pioneers are slowly building a secret world of new literature.
The Digital Rocking Chair's insight:
Whilst some of the examples listed in this article are transmedia stories, it's really an article about "new media writing." Having said that, it's still well worth reading. There's also a survey: Have You Ever Bought and Read a Transmedia Book? Tags: Storytelling, Publishing, New Media, Transmedia
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Brands want to engage consumers in the same way artists engage audiences, says Crane.tv's Constantin Bjerke...
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Here's how your business can take advantage of today's multi-format media conversation.
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While the definition of transmedia may be debated eternally, it is safe to say that establishing a two-way street with consumers is crucial to a transmedia campaign.
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Randy Astle: "It seems that everywhere you look these days festivals and conferences for new media are springing up, and one of the fastest growing is Miami's FilmGate Interactive, running this year from February 1-8."