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The Digital Rocking Chair's insight:
Nuno Bernardo: "A transmedial experience should invoke the most human elements of the storytelling tradition." 
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The Digital Rocking Chair's insight:
"When it comes to transmedia projects, there is no magic formula to reach your fans, says beActive's CEO [Nuno Bernado]"
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The Digital Rocking Chair's insight:
Nuno Bernardo: "Hollywood is in love with YouTube. Last year, DreamWorks Animation paid $33 million for YouTube channel AwesomenessTV, Warner Bros. invested $18 million in the YouTube channel Machinima and most recently, Disney purchased Maker Studios for $500 million" ...
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The Digital Rocking Chair's insight:
"Taking the example of one of his transmedia productions, [Nuno Bernardo] beActive's CEO shares tips on how to create meaningful virtual worlds"
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The Digital Rocking Chair's insight:
'beActive's CEO [Nuno Bernardo] explains why "transmedia enriches stories by activating our human affinity for shared experiences"'
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Nuno Bernardo: "Extending or crossing stories to different media and platforms is not a recent activity. [...] However, the way in which audiences consume content has evolved, and the media experience is no longer defined by the device it is consumed on."
The Digital Rocking Chair's insight:
Nuno Bernardo is a multiplatform producer & head of beActive Media. If you're not familiar with beActive's work, you should definitely check them out. They are currently celebrating 10 years of transmedia production.
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Nuno Bernado: "[...] the use of social media for storytelling and content promotion shouldn’t be done without a big degree of research and planning. If you are trying to create a community on a social network, you should examine why people are using social media."
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Nuno Bernardo: "Transmedia is a buzzword that the film industry has used quite a lot in the last couple of years, from independent movies that have a companion web site and a Facebook Fan page, to the multi-million dollar interactive experience that involve games, web sites and live events"...
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Transmedia Storytelling Berlin: 'Award winning and Emmy nominated transmedia writer and producer Nuno Bernardo answers our questions “Why Transmedia?”'
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The creator of Sofia’s Diary (photo) tells how his team engaged with this and other social shows' fans, keeping the characters 'alive' beyond the episodes. Take note!
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Harness the power of transmedia to develop a fan base and create a built-in audience for your film...
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When it came to book publishing as part of a cross media strategy for a new UK entertainment brand, content producer Nuno Bernardo knew he had to play the long game...
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At Wattpad, we recently launched a new transmedia eReading project with beActive Entertainmentthat invites readers to become gamers, creators and observers in a 360-degree story experience hosted on an eReading environment.
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The Digital Rocking Chair's insight:
Nuno Bernardo: "In the context of a shrinking market populated by increasingly fragmented audiences, transmedia storytelling provides a viable alternative to the conventional TV and Film production business."
Nathan Schultz's curator insight,
November 25, 2015 4:54 PM
This article provides a perspective on transmedia storytelling from a more pragmatic standpoint: It is easy to say that good multimedia storytelling involves multiple different platforms all working together, but it is much harder to impliment this idea, from a purely economic standpoint. Making a movie or video game is vastly more expensive than writing and publishing a book, just to give an example.
This article helps to tackle that problem by explaining how entrepreneurs can best sell their ideas to companies or developers who have the capital to provide support for their projects.
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The Digital Rocking Chair's insight:
"What is the true value of content? A thought-provoking post from beActive's CEO [Nuno Bernardo]"
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The Digital Rocking Chair's insight:
Fiona Milburn journeys into Transmedia 2.0 and finds that it's platform agnostic and mirrors the studio system of old Hollywood.
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This 18-page guide will teach you everything you need to know about how to prepare a funding application and how to pitch a Transmedia or Cross-media entertainment project including examples, secret tips and more: Via Simon Staffans
The Digital Rocking Chair's insight:
Another great publication from Nuno Bernardo. [Email address requested in exchange for access.]
Juliana Loh's curator insight,
June 19, 2014 12:07 PM
'Show me the MONEY'... and show me something I haven't seen before. That is the premise of this article showcasing some insight into the actual 'how to' of cross platform storytelling. Thank you Nuno Bernardo and Simon Staffans for sharing
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The Digital Rocking Chair's insight:
Nuno Bernardo: "As the habits of audiences continue to evolve from traditional to digital platforms like the internet, tablets and smartphones, content producers also need to commit their resources to understanding these platforms and the ways in which audiences can engage with content through them."
Bill L Watson's curator insight,
February 16, 2015 10:03 PM
Was talking about this yesterday. Good insights.
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Because digital is now a serious entertainment money-maker in its own right, argues beActive Media's Bernardo
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![When [transmedia] worlds collide: an interview with Nuno Bernardo | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/xmRWWPGZYSFVjXfvJkoqYjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Ally Millar: "CEO of multinational production company beActive, Nuno Bernardo is an award-winning and Emmy-nominated writer/producer/publisher with several years of experience in transmedia production. He’s just launched his latest project, Collider World, an epic sci-fi story told across a range of media platforms" ...
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Nuno Bernado: "In the last few decades storytelling suffered from established and rigid formats and lengths but now, with new digital platforms, storytelling can regain more freedom and creators can focus on proper story and character development" ...
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"The head of beActive Media & MIPCube speaker explains how transmedia tactics can be applied to documentary and factual entertainment shows." In this article Nuno Bernado discusses his journey from transmedia projects aimed at teen girls to developing "documentaries and factual TV series aimed at older audiences". With 350 South, beActive is taking the "extended documentary" into the transmedia realm by way of social media and audience engagement. For more on factual television's embrace of transmedia, you might want to check out the "Action Documentary" Battle Castle and read more on their transmedia approach over at Digital Media Wire.
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The creator of the recently-launched development & production fund Digital Comedy Lab explains how to use transmedia strategies to develop and market a comedy show
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Nuno Bernardo is an award-winning transmedia writer/producer and creator of the world’s first international interactive on-line teen series, Sofia’s Diary. He is also the CEO of transmedia production company beActive and author of The Producer’s Guide to Transmedia.
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Nuno Bernardo, the CEO of beActive Entertainment, talks about the opportunities and challenges of working in the transmedia landscape in this video interview.
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![Story Design for a Multi-platform Audience [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/8L-qyAk-4pG2mKNyKMRx3zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![Nuno Bernardo: Not all your fans are born equal [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/QNVcbBZ_aARUJV05TSSZLTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Without a proper ‘map,’ piecing together so many disparate pieces of content can become a bewildering experience."