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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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The Digital Rocking Chair's insight:
Robert Pratten: "I created the diagram above in preparation for my talk at Neuchâtel film festival next week. It probably needs a little explaining" ... 
Brad Tollefson's curator insight,
July 9, 2015 12:38 AM
The three Cs are: Characters – the importance of storyConvenience – the importance of getting the right content to the right people at the right timeCommunity – the importance of connecting fans and rewarding them.At the intersections we see the actions and functions we must support: Characters+Convenience – the personalization of the story experience for each person based on their relationship to the worldConvenience+Community – the continued “personalization” but in a broader sense as applied to audience segments. For example an audience team collaborates to unlock content that only they can see. Also at this intersection is the ability to share content and refer friends to the worldCommunity+Characters – this is the relationship between the community and the world. Creators should provide opportunities to strengthen the relationship through procedures and technology to allow fan contributions, character interactions and such like.
HEEJUN LIM's curator insight,
August 3, 2015 11:23 PM
Robert Pratten: "I created the diagram above in preparation for my talk at Neuchâtel film festival next week. It probably needs a little explaining" ... 
AvizorMedia's curator insight,
November 24, 2016 3:04 AM
Os dejamos una sencilla infografía sobre las tres C del transmedia storytelling
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The Digital Rocking Chair's insight:
Robert Pratten: "We’re delighted to release our Transmedia Card Deck for everyone to print, cut out and use at home! The cards are offspring of the Transmedia Playbook and intended to serve several purposes:
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The Digital Rocking Chair's insight:
Robert Pratten: "Transmedia storytellers will often include live events and real world actions in their experiences. As a company that wants to blur the boundary between fiction and reality, we [Transmedia Storyteller] spend a lot of time thinking how creators should tackle this."
Debbie Elicksen 's curator insight,
June 19, 2014 11:22 PM
The story should really be the focus in the middle, then it branches out into sub-stories -- that both stand alone and also pull more depth into the main story at the same time.
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The Digital Rocking Chair's insight:
Robert Pratten: "This post discusses how to build a Watch Dogs-inspired location-based game using Conducttr, SMS and phone calls."
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The Digital Rocking Chair's insight:
Robert Pratten: "One of the interesting paradoxes about the reality TV is that more a show is less like reality, so the better the ratings" ....
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Robert Pratten: 'Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can "get it"'
The Digital Rocking Chair's insight:
Many thanks to Robert Pratten for another great transmedia resource.
Dr. Pamela Rutledge's comment,
May 27, 2013 4:26 AM
LucaVanin - It can have the same connotation of untruth in the west; just depends on context (and who's paying!) In Entertainment, of course, no one worries about superficial truth. Even (especially?) in Reality TV. What matters is the universal truth that stories can deliver. That is the real litmus test of truth.
Dolly Bhasin 's curator insight,
June 1, 2013 1:06 AM
Excellent article, a must ready for digital story tellers of the 21st century! 
Gav Morris's curator insight,
June 18, 2013 3:10 AM
Interesting tool that could be adapted, I guess...
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Robert Pratten talks to the Music Business School in London about how lessons from transmedia storytelling can be applied to developing a music artist.
The Digital Rocking Chair's insight:
Robert Pratten's podcast, and accompanying slide presentation, on transmedia storytelling as a way to attract and retain audiences.
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Presentation to the Forum Transmidia, Sao Paulo, Brazil. Covers Robert Pratten's top 5 best practices in transmedia storytelling.
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"LAUNCHING TODAY is a mobile app that allows audiences to immerse themselves in stories that blur the boundaries of fiction and reality and digital life and real life."
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Robert Pratten: "I was luck enough to interview transmedia writer Alexandre Pierrin about his amazing project La Kolok (http://www.la-kolok.com/) which encourages and educates audiences on the issues and opportunities for sustainable living."
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This presentation highlights the power to engage students through transmedia storytelling. And, you might also like Does Transmedia Enhance Learning for Kids? which is a SXSW interview with Sara DeWitt, vice president of PBS Kids Interactive.
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The Digital Rocking Chair's insight:
"This is the second edition of Robert Pratten's massively popular Getting Started in Transmedia Storytelling. It's a practical guide to developing cross-platform and pervasive entertainment written by a thought-leader and early practitioner."
Jeni Mawter's curator insight,
August 21, 2015 11:59 PM
A wonderful resource for anyone interested in telling their story in a multitude of different ways.
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The Digital Rocking Chair's insight:
Robert Pratten: "Transmedia for Change (T4C) is an umbrella term that encompasses transmedia activism (change in society or community) and personal growth (change in lifestyle, personal development). Underlying T4C is the belief that stories matter, that those stories need to be told to the right people at the right time and most importantly that projects should offer a pathway to success."
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The Digital Rocking Chair's insight:
Robert Pratten: "The purpose of the book is to stimulate ideas and inspiration. It’s a small catalog of participatory transmedia storytelling experiences intended to remind, suggest, provoke and inspire creators."
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The Digital Rocking Chair's insight:
Simon Staffans: "Discover how the pay TV channel engaged Game of Thrones fans beyond TV with crossmedia platform Conducttr" ...
Michelle Cfas's curator insight,
June 20, 2014 11:28 AM
Sustaining consumer interest through immersive cross platform experiences - brands take note..
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The Digital Rocking Chair's insight:
Eduardo Pradanos interviews Robert Pratten, CEO at Transmedia Storyteller ....
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Simon Staffans: "Rob Pratten had a brief but excellent post up on Transmedia Coalition the other day, entitled ”The 5Rs of Mobile in Transmedia Storytelling”. To recapitalize briefly, the gist of the post were that" ...
The Digital Rocking Chair's insight:
Simon Staffans builds on Robert Pratten's 5Rs of Mobile in Transmedia Storytelling.
Ryan Crowder's curator insight,
June 7, 2013 2:16 PM
Peeps consume different media at different times on different devices. Worth some thought for sure.
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: "Design methodology for creating participatory transmedia stories."
The Digital Rocking Chair's insight:
Another great resource from Robert Pratten's
Anne-Claire Goyet's curator insight,
January 17, 2013 6:11 AM
Avec des Lego, c'est tout de suite plus amusant !
Dolly Bhasin 's curator insight,
January 22, 2013 10:13 PM
A very useful approach for launching new brands and creating a buzz about a new product!
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![Transmedia Lab Presentation [by @robpratten] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/pdE8ppjUr5sCOwWCkQZoxzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Robert Pratten: "I’m delighted that the presentation I gave to the Transmedia Lab in Spain is now on YouTube!"
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Robert Pratten: "Location-based storytelling is popular and there is much to gain by applying a transmedia storytelling-based approach" ...
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"At the European Broadcast Union (EBU) TV Summit in Copenhagen last week, Transmedia Storyteller Ltd founder and CEO, Robert Pratten, presented our vision for future storyworlds"...
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Robert Pratten: "The slide [...] is from Stephen Anderson‘s deck on Perception Strategy - it’s well worth taking the time to read it but I pulled out this slide because it struck me how important these questions are for transmedia storytelling!"
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![Immersion and space [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/e4Q3ln1-TQW7kGyS3TKmuzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
DRC: Robert Pratten on creating immersive learning experiences with Conducttr and transmedia.