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For Motorola & (RED)™, Sparrow Hall collaborated with DRAFTFCB to develop a year-long transmedia marketing campaign, including original content from around the world – exclusive music and media downloads, videos, live events,... 
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Cross-platform storyteller and branded entertainment expert Sparrow Hall discusses how today's storytellers can (and should) partner with brands to reach larger audiences, acquire production funding, and develop a thriving business model...
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"Peter Weyland at TED2023," a co-branded immersive storytelling collaboration between TED and the upcoming film "Prometheus" by Ridley Scott, shows that there's no longer a line separating marketing from entertainment.
[Frank Rose's article over at Deep Media is also worth a read http://bit.ly/yiE0AG]
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Transmedia storyteller and brand director Sparrow Hall defines transmedia storytelling, illustrating how a narrative can travel across multiple mediums, including books, ebooks, film, music and social networking sites.
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VIDEO: Sparrow Hall delivering the keynote address at the New York State Art Teachers Association 2011 Annual Conference.
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The universe of a story can't be contained by a single medium – a book, a film, a video game. It lives on another plain, sprawling in every direction. The future of storytelling will be about finding more ways to step within.
[Part I can be found @scoopit http://bit.ly/u6siQS and Part II @scoopit http://bit.ly/sPEEoX ]
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As revenue grows more elusive in the entertainment business, industry leaders are recognizing the power of transmedia (cross-platform) storytelling to captivate audiences and...
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Sparrow Hall: "I’m continually impressed by the transmedia storytelling marketing campaign for the upcoming film, Prometheus – a prequel to Alien."
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Here's to Cartier for taking a bold step into the realm of branded storytelling. Now all they need is a script.
[However, like their jewellery, their imagery is beautiful ... check out the video and Sparrow Hall's analysis: http://bit.ly/yKzYbO]
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A multi-faceted creative career that's actually sustainable? Transmedia storyteller and brand director Sparrow Hall shows us how transmedia allows artists to tell stories over multiple mediums while monetizing their creativity.
[Interested in transmedia but don't have a lot of time? Then this new web series is for you! In less than 3 minutes Sparrow Hall outlines why transmedia is important to content creators everywhere. And, if you don't yet know what transmedia is, check out part one of the series @scoopit http://bit.ly/ydcyUn]
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How a film about heroin addiction, and a sweat-soaked night of dancing, inspired a book that takes literature in a whole new direction.
[Pt. 1 can be found @scoopit http://bit.ly/sIFTuQ]
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When artists communicate their message through multiple formats it allows us to travel further into the material—and our own imaginations.
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"What is the true value of a book? The printed story, or the world it allows us to enter? Could a dead and buried publishing industry be reborn through transmedia experiences?"
[Part I can be found @scoopit http://bit.ly/u6siQS ]
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You define yourself as a transmedia author, producer and brand developer. How do you go about explaining what you do to someone who knows nothing about transmedia?
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