Transmedia: Storytelling for the Digital Age

Christine Weitbrecht: "The first day of SWC12 was sponsored by Disney’s Imagineering and was kicked of with a presentation of Scott Trowbridge, VP Creative/R&D Imagineering. Some of his points which I find worth mentioning are" ...

Noah J Nelson:  "This summer I had the pleasure of meeting author Alison Norrington, whose enterprising work in the publishing world has made her a sought after speaker on transmedia storytelling practices." ...

To be most effective as storytellers, especially in the digital age, we have to remember to maintain a single powerful message, a message born of the Grand Narrative, but infused even a bit with your personal sensibilities, that is then projected out to people...

At present moment content creators find themselves in the position where you not only have to be a storyteller, but a technologist and an entrepreneur as well...

[Parts 1 and 2 can be found @scoopit http://bit.ly/tG8BAe & http://bit.ly/toqSkm respectively]

The panel I chaired on taking intellectual property across platforms by working with various partners.

Panelists• Lenny Brown Director, Creative & Business Development THQ• Brent Friedman Founding Partner Electric Farm Entertainment• Tricia Pasternack Transmedia Producer, Random House Worlds

It's been a crazy couple of weeks, but I'm finally back home and online just in time to give you all who couldn't make it a wrap up of all the Transmedia events happening as of late, starting up with Storyworld 2011...

In case you couldn’t make this year’s StoryWorld Conference in San Francisco, [Christine Weitbrecht] will be offering a few short re-caps of key talks and themes throughout the three days. Here's day 2 ...

[The first day's re-cap can be found @scoopit http://bit.ly/sZxFjV]

Nick DeMartino: "I choose to think of the Story World Conference as a bellwether for the health of the transmedia community. What did #SWC12 tell us? Here are my thoughts a couple of weeks after the conference, held over three days in mid-October in Los Angeles" ...

Jeff Gomez: "[...] if you’ve got a big story to tell, and if you need to tell it to a huge number of people, there is
 a new set of rules to consider if you’re going to maximize the potential for success" ...

[Special Note: This text is drawn from Jeff Gomez’s keynote speech at the StoryWorld 2012 conference.]

You all have to excuse me for delaying this post. Yes, ladies and gentlemen, I got sick. Why am I surprised? I always get sick this time of year...

[You can find other great articles from this year's conference under the "StoryWorld_Conference" tag above.]

Transmedia offers a vertical integration for the silos problem by shifting the paradigm and changing the way we have been doing things. Transmedia positions by themselves are geared into orchestrating better communication among different departments trough cross-departmental integration...

[Part 1 can be found @scoopit http://bit.ly/tG8BAe]

[...] pervasive gaming being the kind that inhabits the real world around you, that takes place over hours or days or weeks or months, and has as its playing field a building or street or city or actual, physical world.