Transmedia: Storytelling for the Digital Age

The whole project blows my mind!

Whoa!  

"In a ground-breaking initiative called Midsummer Night’s Dreaming, delivered in substantial part by Google’s creative division, the action will primarily be experienced at one digital remove through a dedicated website – dream40.org – which has already gone live. This site will anticipate, comment on and followShakespeare’s action – as enacted largely unseen by the RSC cast – using specially devised materials, whether it be tweets, animations or other postings, and will draw too on material supplied by the online world. In other words, it will be the buzz around the events – some of it generated by 35 ancillary characters, specially created for the occasion – that takes centrestage."

My favorite piece so far is Justin Snout's sound cloud poetry 

https://soundcloud.com/justin-snout-1/ ; :-)

anything that speads the work of Skakespeare must be good in my opinion.

I love this image!

An interesting article by James Carter is a dramatist, experience designer and producer about what is storytelling and its value:

"Transmedia is the art of sharing a narrative over multiple media platforms (print, online, stage, film, social networks), where unique content is delivered through each platform. For example, Fringe, the hit television show, used transmedia to expand its storyworld and reward its biggest fans. [...]"

This a new age for enjoying performances. We invited the radio into our homes. We opened our door to televisions, to the internet and everything else that has come with it. But this is a reversal in the arts, where we the audience are being invited in. Theatre is no longer set in building- but like heart that defines the home, the audience will now define the performance.

How can a director produce an effective interactive theatre performance?

Why do many interactive performances fail to fulfill their purpose?

“Where does film end and theatre begin? What would be the criteria for online performance? Does it have to be live? Does it have to be happening somewhere that’s not my bedroom? Is it only theatre if I’ve had to put on trousers and leave the house? Imposing criteria is useless, it suffocates imagination and it stifles one colossal strength of theatre: the potential for infinite variety.”

“It’s like having a story with three chapters,” Tromovitch said. “Each on a different medium. Film. Play. Radio play. Soundscapes with visual images, music and words. An improv troupe on Twitter.”

Great idea. I would love to go there -

Nice way to blur the lines between theater and short story, when both are "novelized" (Bakhtin) by digital media.  

This is a new idea of theatre that isn't as traditional as other theatre shows. This might be the start of many more new ideas to come for theatre.