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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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The Digital Rocking Chair's insight:
Anna Kerrigan: "Here's what you need to know in order to make your web series go viral (or at least try)." 
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The Digital Rocking Chair's insight:
Zack Sharf: "The latest Academy Originals video goes behind the scenes of "The Blair Witch Project" to help the film celebrate its 15th anniversary."
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The Digital Rocking Chair's insight:
Paula Bernstein: "Here's the back story behind the fan-made teaser trailer for "American Horror Story" season 4."
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The Digital Rocking Chair's insight:
Dan Lyons: "Neetzan Zimmerman is a genius at creating viral content. For the past two years he’s worked at Gawker, one of the world’s biggest blogs. Month in and month out, he generated more traffic than all of Gawker’s other writers combined." (HubSpot)
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The Digital Rocking Chair's insight:
Eric Jaffe: "Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion, content that evokes powerful emotions floats mercilessly to the top."
Nathalie Gloudemans-Voogd's curator insight,
January 6, 2014 8:36 AM
"It's one thing to understand the emotions that compel a person to click. It's another thing entirely to produce them." 
CIM Academy's curator insight,
January 13, 2014 8:19 AM
Emotion, emotion, emotion....... if it helps stories go viral, then that endorses what advertisers have known for a while.
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"Let's start by making a distinction between participatory culture and Web 2.0. Today's participatory culture is the result of more than a hundred years of struggle" ...
The Digital Rocking Chair's insight:
Part II of Frank Rose's interview with Henry Jenkins about his upcoming book, Spreadable Media. Part I of the interview can be found here.
Molly Westmoreland's curator insight,
October 2, 2014 1:40 PM
A key assumption in Jenkin's book, Spreadable Media, is that words matter, that the metaphors we use shape the assumptions we make and thus the actions we take, all the more so in the context of an emerging and still ill-defined phenomenon. Claims today we use words to describe the internet that are not only misleading but damaging. For example he despises the terminology user-generated content. Problem with Web 2.0: It is a business model which seeks to capture and capitalize on the public's desire to participate. In doing so, it has provided some key affordances which have helped to expand the communicative capacities of everyday people, but it has also set restrictions or extracted tolls from their participation in ways which have been highly destructive
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![How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/qCITWfNxx6NmWfoqv4n0_Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
: "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales."
The Digital Rocking Chair's insight:
Another great infographic.
Justin Nalepa's curator insight,
December 20, 2012 11:32 AM
In applying this to documentary filmmaking, I think the "Varied Monetization" section to be particularly interesting. As most documentary films don't have a very long or wide release in theatres, exploring other venues for splitting up the rights to your project may prove to be a more successful and lucrative option for most independent filmmakers. 
Jeni Mawter's curator insight,
December 20, 2012 9:38 PM
Awesome infographic to show how the declining film industry is fighting back! 
Dolly Bhasin 's curator insight,
December 23, 2012 11:23 PM
Gr8 Infographics on how Documentary films are using Technology |
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The Digital Rocking Chair's insight:
Jessica Plautz: "In-flight safety videos have become synonymous with memes, gimmicks and the Internet. They can create more buzz on YouTube and Facebook than they do in the aircraft for which they’re designed. But it wasn’t always this way" ...
Linda Tapp's curator insight,
October 22, 2015 1:35 PM
Anything to get people to pay attention is great!
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The Digital Rocking Chair's insight:
Kevin Ohannessian: "The co-founder of RocketJump shares what he's learned on his journey from YouTube to Hulu."
Brad Tollefson's curator insight,
July 9, 2015 12:47 AM
That last 2% takes a tremendous amount of time and resources just to get that to a level that you are satisfied with. We saw it on VGHS for all three seasons. It’s very easy to look at that and say it’s not worth it, but in the end, it is absolutely worth it....hmmmm.
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The Digital Rocking Chair's insight:
"David Farrier breaks down the charming, low-fi marketing campaign for new vampire mockumentary What We Do In The Shadows."
Henrik Safegaard - Cloneartist's curator insight,
June 24, 2014 3:50 AM
Exelent marketing and promoting - check it out and get some inspiration for your next project :-) 
Alex Stewart's curator insight,
February 15, 2015 3:37 PM
It's odd that in marketing we got so caught up in 'channels', that someone needed to coin the term 'transmedia' to give us the permission to break free. These guys have a shoe string budget and look the world and say 'I've got something good to share with you' or 'you know what would be cool', then they do it. No over-thinking or analysis, they just use whatever they can to share the story, and the story becomes conversation, and everyone has fun.
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The Digital Rocking Chair's insight:
Greg Kumparak: "After a short break, Old Spice — otherwise known as “that company that makes really, really good ads and, I don’t know, deodorant or something” — is back with another web campaign that proves their ad team is one of very few that can repeatedly and intentionally make things that go viral" ...
Vivalist's curator insight,
January 24, 2014 5:21 AM
Old Spice strikes again. "we all make mistakes... no... we don't" That's about right. They nailit once agin.
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The Digital Rocking Chair's insight:
Katherine Sehl: "Twerking. Miley Cyrus made it notorious, Jimmy Kimmel made it hilarious. Here's how the talk show host executed a "newsworthy" viral video hoax, and what marketers can learn from it." A good read and of interest to all content makers ... not just marketers.
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![How to Create a Winning Meme [INFOGRAPHIC] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/CkzDoqeSNB1B4UbACCIxEzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
: "What's the recipe for a winning meme? One infographic looks at patterns in 100 memes from 1980 to today, and determined the ingredients necessary for a video or photo to take off" ...
The Digital Rocking Chair's insight:
No prizes for guessing that cats are involved. LOL
Gustavo Munevar's curator insight,
January 13, 2013 8:10 PM
Anita Li ayuda a cultivar el conocimiento trayéndonos esta infografía que ilustra la receta para 'cocinar' un Meme de éxito. Alguien usando algo similar? Cuál ha sido la experiencia creando Memes? Cuéntanos aquí y fomenta la conversación, gracias! ... 
Liz Bates's curator insight,
May 11, 2015 11:50 AM
Image is very good at getting and keep the readers attention. But may distract from data depending how it's used
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Neha Prakash: "We know, it’s a little meta, a viral video about viral videos. But how could we resist, when this parody encapsulates all we’ve ever wanted to know about making a video an online sensation" ...
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Simon Staffans: "We have all heard the value of getting something to a viral stage and the need for either robust strategies for social media or an enormous amount of good luck to make that virality happen – most often a combination of the two is needed."