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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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Brian Anthony Hernandez: 'Disney Pixar unleashed a new college-inspired ad campaign this week for "Monsters University," the upcoming prequel to 2001's "Monsters, Inc."'
The Digital Rocking Chair's insight:
This is fun! 
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The BBC’s internet blog was deluged with complaints yesterday after the new homepage was unveiled. Emma Barnett examines why website redesigns make people so angry.
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The Digital Rocking Chair's insight:
Denise Jacobs: "These days, “storytelling” has become quite the buzzword in industries ranging from marketing to public speaking. However, this is one trend where there is actually substance behind the hype. Storytelling is a primal form of communication as old as humankind and may be the distinguishing factor that makes us who we are."
Mike Donahue's curator insight,
August 28, 2013 10:05 AM
Had the good fortune to hear Denise present this earlier this year. Glad she put this down in writing because it really needs to be shared.
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For people who aren’t well versed in the digital space, I often compare the work that I do as a UX designer to an architect. Like the architect who builds your home, my UX team builds a comprehensive blueprint, which outlines every single detail of the site’s features and functionality...
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Stories are integral to human culture. Visual stories are a direct method of conveying information, ideas, and cultural wisdom in a powerful way. It’s through narrative that people are engaged, and the web is just another platform to expose this form of art.
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Eric Hynes: "In 2014, most every filmmaker knows that it’s important to build a website for your project. But how many of us know enough about programming or design to create a site that serves as a fitting representation of the project, let alone one that functions as a tool for both marketing and audience building?"