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Via Jenny Wakefield
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Rescooped by The Digital Rocking Chair from Transmedia Researcher |
Scoop.it!
The Digital Rocking Chair's insight:
Jess Zimmerman: "ARGs aren't virtual reality games; they take place in the real world, and they often require no tools except for the internet and maybe a phone. They're not augmented reality games, where a phone app (for example) reveals hidden digital elements in real-world locations. They're more like living in a novel. "
Captured via Steve Peters who posted his insight on Facebook about this article on ARGs.
Alternate Reality Games Could Still Take Over the World (And Your Life)