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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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Scoop.it!
Mike Seymore: "The net result is one of the most adaptable modern ‘transmedia’ pipelines able to render TVCs, press, game cinematics, animated features or TV series work."
The Digital Rocking Chair's insight:
A very technical look at House of Move's 'transmedia' pipeline. 
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Scoop.it!
Mike Vogel: "Much of the talk about Wreck-It Ralph this week will be about the fact that it comes out in Digital HD on February 12th–almost a month ahead of the DVD release. I’m all for anything that makes DVDs less relevant, but I think the transmedia strategy behind Wreck-It Ralph is more innovative than releasing a movie digitally."
The Digital Rocking Chair's insight:
Mike Vogel ponders the difference between transmedia and marketing when it comes to Wreck-It Ralph. Update: For more on how this applies to indie filmmakers, check out Randy Finch’s Disney's Marketing for Wreck-It Ralph Employs Transmedia Storytelling: A Case Study in Expanding a Film's Storyworld Across Multiple Platforms.
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Emilio Mayorga: "European industryites have taken note of digital platforms’s interest in TV animation, ramping up the number of projects with a transmedia approach. “Almost every project presented at Cartoon Forum had a transmedia concept,” noted Vandeweyer."