Rae Votta: "The series follows a college student who lives her life according to classic novels, played out through vlog-style videos, various social media sites, and a podcast series. Transmedia—storytelling thrown at users across varying mediums—continues to evolve but often it's difficult for new viewers to engage wholly in the narrative experience."
"LAUNCHING TODAY is a mobile app that allows audiences to immerse themselves in stories that blur the boundaries of fiction and reality and digital life and real life."
Susan Karlin: "Top game world talent director Keith Arem has helped propel games like Call of Duty to global blockblusters. Now he’s poised to turn his studio, PCB Productions, into a transmedia provider of interactive content to TV, films, games, and films--beginning with an interactive app that spills into the real world."
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Rae Votta: "The series follows a college student who lives her life according to classic novels, played out through vlog-style videos, various social media sites, and a podcast series. Transmedia—storytelling thrown at users across varying mediums—continues to evolve but often it's difficult for new viewers to engage wholly in the narrative experience."