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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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The Digital Rocking Chair's insight:
mipblog: "How to be the signal in the noise? Canadian Media Fund's media trends analyst explains all the tricks!" 
David Collet's curator insight,
November 12, 2014 10:16 PM
Once again, about creating new career paths and opportunities.
This is something that I have noticed several years ago. Most of the new stuff is coming by way of the new media. Newspapers and Magazines are still around but not nearly as relevant.
The main message I get from this article is that while the medium may have changed, the message remains the same. Convince your audience of your sincerity in a niche, and you will draw the audience. Draw the audience and you will (eventually) get financial reward.
And as an aside, I believe it to be much more difficult to convince a diverse audience of your sincerity if it is not genuine. Because this becomes a universe of niche's, most people devoted to a particular niche can recognize a fake pretty quickly. |
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The Digital Rocking Chair's insight:
Stuart Dredge: '“I started doing YouTube videos and that’s what I want to keep doing. It seems like maybe some traditional or old media feel intimidated by YouTube being a new medium,” Kjellberg said.'
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Julie Beck: "The attention-grabbing tricks that keep an audience watching, even when people are just talking at a camera" ...