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Scoop.it!
Within 10 years “the unadorned world will be history”, and our reality will have become a mix of the real and digital. ~ Michael Liebhold, Institute for the Future 
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Scoop.it!
In Vodafone NZ's implementation - claimed to be "the first large scale augmented reality implementation of its kind in New Zealand" - staff in its retail stores have been issued with T-shirts bearing music-related graphics that are recognised by Android and iPhone apps that have been made available for download. When the app is installed in a phone and its camera pointed at the person wearing the T-shirt, the T-shirt's image appears on the screen of the phone, animated and with accompanying music. Vodafone developed the app in conjunction with Smudge Apps in Christchurch. Via Gary Hayes
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